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The Marketing Gurus: Lessons from the Best Marketing Books of All Time edited by Chris Murray

Tuesday, September 25 2007

"The Marketing Gurus: Lessons from the Best Marketing Books of All Time" published by Portfolio, is a compilation of the summaries of seventeen essential marketing summaries from Soundview Executive book summaries. It represents a phenomenal wealth of marketing advice in summary from leading gurus including Seth Godin, Geoffrey Moore, Guy Kawasaki and others.

I particularly like the summary "How to Drive Your Competition Crazy: Create Disruption for Fun and Profit" from Guy Kawasaki's book of the same name.

Guy is a tactical disruptor and an expert at it. We can all be a little better at utilizing Guy's tactics in the art of disrupting your market  for gain.

Guy's first bit of advice, "First things first: Know Thyself": before you start annoying your competition, spend a few hours getting to know yourself."

How many times in the last ten years of your business have you asked the question, "What business are we really in?" Kawasaki says you might be defining your business too narrowly and gives the example of WANG who defined itself as making word-processing equipment. "If it had defined the business an enhancing productivity, Wang still might be strong," writes Kawasaki.

Read this phenomenal collection of gurus in one book and you'll have a great head start on marketing.

In addition, make sure to read these articles:

  • HarperBusiness Signs New Book by GuyKawasaki.
  • NEW YORK--(BUSINESS WIRE)--Oct. 6, 1998--HarperBusiness, a division of HarperCollins, will publish a new book by Forbes columnist Guy Kawasaki, the bestselling author of Selling the ......
  • Hot hand.
  • Hot hand--When it comes to buying and selling, the broker with a hot hand is Gene Simonoff. Just last month his New York firm represented ......
  • You Say You Want a Revolution?
  • I think there is a world market for about five computers."—Thomas Watson, chairman of the board, International Business Machines, 1943 ......
  • Audible.com Launches the Soundview Executive...
  • Business Editors/High-Tech Writers WAYNE, N.J.--(BUSINESS WIRE)--Dec. 16, 2003 Audio Summaries of Top Business Books for Busy Executives Now Delivered Directly to Listener's Computer for Mobile ......
  • Some Not-so-surprising Truths About Educated...
  • Citing an excellent recounting of plan vs actual results in a real company willing to share. Good practical view of reality.
  • MacAddict chosen to host EvangeList Web site.
  • BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 4, 1996--Words of commendation and endorsements continue to come in regarding Imagine Publishing's newest magazine, MacAddict. As Apple Fellow Guy Kawasaki proclaimed ......
  • Positivity
  • There will always be people who will tell you why you shouldn't start a business, or that you should be in a different business, or ......
  • Business of Software Begins Search for Next...
  • SAN JOSE, Calif. -- Think you're the next Guy Kawasaki? Can you shout louder and dance better than Steve Ballmer? Do you look cooler in ......
  • Software Idol Finalists to Sound Off at Business...
  • SAN JOSE, Calif. -- After more than 2,000 votes, five finalists have been selected in the Software Idols competition sponsored by the Business of ......
  • How to Write a Plan for a Specific Type of...
  • you do have good ideas already, I'm sure of it, so trust yourself. Develop your own story, your own key differentiators, your mantra, your focus....
  • Author Guy Kawasaki.
  • AUTHOR Guy Kawasaki on Apple Computer's decision to shift support from TrueType to Adobe's Postscript standard: "Do I think Truetype's dead? Well, was it ever ......
  • Author Guy Kawasaki.
  • AUTHOR Guy Kawasaki on the future of the software industry: "The only hope for a short-term reduction of Microsoft's domination is Melinda French, Bill Gates's ......
  • This week's smarty
  • Totally spaced this off yesterday... Lip-Sticking has a regular interview every Thursday with a Smart Woman/Man Online.  The current one is a very impressive ......
  • Invest in Florida's High Tech Future at Innovation...
  • The University of Central Florida Technology Incubator (UCFTI): WHAT: The University of Central Florida Technology Incubator (UCFTI) and the Central Florida Innovation Corporation (CFIC) present ......

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