Here's a link to coverage about the latest Web viral buzz book "The Age of Conversation". I have not read the book yet, but wanted to throw in a plug about it because the contributors are a pretty amazing group of who's who in business and communication. Read the link - and see what you think.
And to go directly to the book's web site go here. I would highly recommend the book for a read, if only because you can learn how the Internet brings like-minded communities and people together to have real, authentic conversations about business and marketing.
My phrase is "Blog the change you want to see in the world" (thank you Gandhi) and this book is a good example of how 100+ folks can work together and write about how we can change the conversation. And by the way, the book's proceeds - every bit of them are going to Variety, the Children's Charity.
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