A Lesson About Branding From Mr. Happy Crack

Hehehehe! After I stopped laughing I realized the genius of the logo. Can you forget it now? If I asked you next week would you remember it? Would you remember the product it was the logo for? I would and I do. That is the sign of a great logo and slogan. It is selling itself and in the process making the Mr. Happy Crack (hehe) business grow by leaps and bounds (there might be a pun in there, if there is it wasn't intended.). The point is that you should really think about your logo and slogan. Don't make them something meaningless and plain. Make them work for you and help you to grow your business and succeed. Just think about it, you could wipe up (that pun was intended) the competition. - Doug Kersten A Lesson About Branding From Mr. Happy Crack " By GWENDOLYN BOUNDS Dean Becker lives in Florida where, as he puts it, "there are no basements." But when his two children, ages 20 and 23, head for the beach to surf, they are often sporting boxers and T-shirts brandishing the logo of a St. Louis-based firm whose business is repairing cracks in basement foundations. That's right, foundations. "All the kids are wearing the clothing," says Mr. Becker, of the Palm Beach office of Chicago-based merchant bank Ocean Tomo. "It's wild. We'd probably never need their services, but we're just glad they sell the apparel.""