Marketing Strategy for Skeptics

Here is something that I believe. You do need to create a marketing/business strategy. Not because it will necessarily be correct (especially if you are a start-up) but because it makes you really think about where your business is heading. It is amazing how often you will seem to be heading one direction only to create a marketing strategy and then realize you are heading, or should be heading, somewhere else. It also lets others see what you are thinking and allows them to follow your vision and even jump on board. That's the value of creating a strategy. Doug Kersten Marketing Strategy for Skeptics by Tom Barnes "Ever since George Bush said "strategery" in 2001, and maybe since the dawn of snake oil, any reasonable person could be forgiven for being skeptical when it comes to strategy. Despite its regrettable use as a self-important catchall euphemism for slacking, strategic planning is still vital. Believing your business can build success solely on its founding visions and dispense with the bother of a formal business strategy is a risk no business can afford to assume."