Online Advertising

Online Advertising"Online Advertising"

By Ari Kaplan

"You?ve managed to design your own Web site, round up the necessary funds and slog through the various agreements you need to sell your wares over the Internet. You are officially a cyber seller, a net-setter, an e-tailer. But before you start promoting your product, don?t forget about your friends at the Federal Trade Commission, because they certainly haven?t forgotten about you. In fact, the FTC recently published a guide for online advertising called Dot Com Disclosures."

- The law is a part of business. Know it! -ed.


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