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Defining Success: An Individual Journey

Everyone wants to be successful. But how would you define success?

The American Heritage Dictionary defines success as "the achievement of something desired, planned, or attempted." That

something can be anything — such as financial rewards, the balance of family and work obligations, or the search to fulfill a personal passion.

However, for many entrepreneurs success may not necessarily be the arrival to a destination. It could be the path of the journey taken along the way. Perhaps it's the ability to be flexible. It could also mean the fortitude to change course or direction. Maybe success is being a risk taker when others would walk away from an opportunity.

Your idea of success may be quite different from that of another small business owner's. Your neighbor's personal and professional goals may not parallel your own. Even within families, spouses, parents, and siblings have different needs at different times.

You may also find that how you define success today may be different from how you define it tomorrow. In the real world, life changes, businesses evolve, and the shooting "success star" you may be reaching for alters its course.

Starting a Business: Be Prepared for a Few Tough Years
Host Hattie Bryant of Small Business School interviews Harry Rosenthal of Sundance Catalog, a catalog company based in Salt Lake City, Utah.