Business Plan - Small Producer of Ethnic Product

Small Producer

BUSINESS PLAN
SALVADOR SAUCES, INC.
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7243 Franklin St.
Perrysburg, OH 43551
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This business plan is a fine example of a small producer looking to expand aggressively. The course of action is superbly detailed and the owners' expectations are clearly stated, leaving no mystery about their vision. The ethnic authenticity of the product is demonstrated and then touted as the key to the business's success. This plan was compiled using Business Plan Pro, by Palo Alto Software.
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• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS
• MARKET ANALYSIS SUMMARY
• STRATEGY AND IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
  

EXECUTIVE SUMMARY

By focusing on its heritage and the strength it brings into the products, their quality, and uniqueness, Salvador Sauces will increase its sales to more than $2 million by the year 2000, while improving the gross margin on sales cash management and working capital.

This business plan leads the way. It renews our vision and strategic focus on the quality and value we put in our products and the market segment originally targeted. Our vision has been broadened by the success we have found in the marketplace, to the extent of adding new products and current plans on additional items and services. It has given us a step-by-step plan to meet and exceed our goals for increased sales, gross margin, and profitability.

This plan includes this summary, chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

Business Plan Highlights

Objectives

1. Increase sales to more than $1 million over the next three years.
2. Move gross margin to above 55% over the current product line and maintain that level.
3. Add products and services to meet market demand, again at 55% margin or above.
4. Sell $2 million of salsa and related Hispanic food items and service by 2000. .
5. Improve inventory turnover, reduce the cost of goods sold while maintaining the high quality of the products.
6. To provide jobs to the Hispanic community that are rewarding and fulfilling.

Mission

Salvador Sauces was built on offering the highest quality and value in its authentic hot salsa, filled with the history of the Hispanic community. Time-honored family recipes have been passed down....