Business Plan - Skin Cream Formulator

Skin Cream Formulator

BUSINESS PLAN

LABELLE INDUSTRIES, INC.
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4515 Mapletree Boulevard
Grand Rapids, Michigan 49503
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LaBelle is a niche player in the specialty skincare business, focusing on value-added products which are not widely or readily available in the United States. We have perfected unique distribution processes resulting in lower distributing costs and high profitability. We have established a network of strategic alliances with a manufacturer who has the capability to ascend from laboratory to commercial scale and manufacture products in accordance with quality specifications.
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• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS/INGREDIENTS
• MARKET ANALYSIS SUMMARY
• STRATEGY & IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN
• APPENDIX
  

EXECUTIVE SUMMARY

LaBelle Industries, Inc. (LaBelle) is a home-based specialty skin cream formulator, wholesaler and distributor. We sell products to companies ranging from drugstores to consumers. This business is owned and operated by principal investor Roman Miller. He is a strong knowledge-based manager, with a combined 25 years of experience in this industry. LaBelle was created in 2001 and is currently located in Roman's home in Grand Rapids, Michigan. The purpose of the business being home-based is to lower the costs of overhead.

Through Reuben Retro Skincare, we manufacture and distribute an approved skin cream used to improve arthritis in muscle mass. LaBelle also produces one other specialty formula that will be detailed later in this document.

In theory, a wholesale distributor behaves no differently from a retailer: it purchases goods it intends to sell at a profit. The fundamental difference between the two is that retailers sell to the buying public or "the consumer" and distributors sell to retail businesses and fellow wholesale firms. In the strict sense of the term, distributors never sell to the public consumer, although the advent of wholesale membership clubs and other "power retailers" has begun to call that definition into question.

A new, natural product called Nopeinne, conceived by Roman Miller, will soon be available to relieve physical pain and suffering of mankind. An investment into Nopeinne is an adventure into the near future.

Nopeinne is a manifestation of remedies used for treatment of wounds and physical disorder that caused pain and suffering among a nomadic people, namely the American Indian, before the settling of the pilgrims in 1620.

LaBelle is a niche player in the specialty skincare business, focusing on value-added products which are not widely or readily available in the United States. We have perfected unique distribution processes resulting in lower distributing costs and high profitability. We have established a network of strategic alliances with a manufacturer who has the capability to ascend from laboratory to commercial scale and manufacture products in accordance with quality specifications.

Our retailers and our customers have given us an opportunity to provide products beyond our present capability. We need to increase our inventory, purchase advertising, and establish marketing and support activities.

Funding Requirements

The total amount needed for this start-up business is $38,178. Roman Miller has invested $7,636 into this business and is seeking a commercial loan of $30,542 to enable us to expand our operation and become a major factor in the production and distribution of skincare products. The....