Business Plan - Real Estate Renovation

Real Estate Renovation Company

BUSINESS PLAN
ABC CORPORATION
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14034 W. Circle Dr.
Sacramento, CA 95831
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This corporation admits the narrowness of this niche market but persuasively counters with the enormous payoffs possible and the absence of competition as well as a highly specific target group. The idea of real estate renovation is given a twist to appeal to wealthy consumers, and ample evidence convincingly illustrates the growth of demand. Optimism accompanies each section of the plan and helps convey a confidence necessary to succeed in such a risky endeavor.
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• EXECUTIVE SUMMARY
• THE BUSINESS
• MARKET ANALYSIS
• MARKETING
• MARKETING STRATEGY
• MARKET EXPOSURE AND RISKS
• FINANCIAL CONSIDERATIONS
• CONCLUSION
  

EXECUTIVE SUMMARY

Introduction

ABC Corporation is formed to help meet the growing demand for unique homes in the Sacramento area of northern California.

ABC Corporation is initially focusing on the renovation of one unique estate, which is detailed in this document. Other land development opportunities can be addressed in the future which will provide additional profit with reduced expenses.

ABC Corporation has reached an agreement with a building renovator (a builder and architect that has been recognized by receiving numerous awards for quality renovation projects) to partner in the development of this estate. In addition to the builder, ABC Corporation has secured the services of an experienced real estate professional to assist in the marketing assessment and the marketing of the property.

This building renovation will conform to the guidelines established by the local city government for zoning and setback restrictions.

ABC Corporation will negotiate the purchase of the property. The oversight of the renovation will be the responsibility of ABC Corporation with the builder's participation in the profit being based on his ability to deliver the project on time and within budget. The marketing of the estate will be done by the real estate professional that will be paid based on a consulting fee.

Due to the size of this renovation project, ABC Corporation has decided to limit the scope of the initial project to this one renovation project only.

The profit from this initial project will help provide the basis for funding other land development projects and be the initial start-up capital necessary for this business.

Due to the high and increasing demand for unique homes in the 2 to 5 million dollar price range, ABC Corporation will be able to renovate this estate at a low cost, thus providing the opportunity to result in substantial profit.

Please note that this project will be completed within 18 months and will sell for over $4,500,000, generating a profit of $1,000,000.

Mission Statement

ABC Corporation can be characterized as a developer of unique homes, catering to....