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The First Year

The first year of your business brings enormous development and change and, at the same time, calls for a tremendous amount of time and nurturing. Get advice on how to ensure your company's first year is the foundation for long-term success.
Latest Posts

Come Visit Me at Way to Grow
April 30, 2009, 5:15 PM
Hard to believe it, but The First Year blog is over three years old. That is, perhaps, the longest "first year" on record! So it's time to move on...

Make Your Advisory Board Part of Your Business
April 30, 2009, 11:20 AM
All the information sources advising people who are starting businesses recommend forming an advisory board. Yet, this is advice is ignored by a surprising number of new entrepreneurs. Perhaps they don't understand the role...

Managing Internal Threats to Your Business
April 28, 2009, 11:45 PM
Never have I written a review -- favorable or otherwise -- of a book that I have not read. So I'm going out on a limb here: I read an article by Steve McKee, author of "When Growth Stalls".

On Compromising
April 25, 2009, 7:10 PM
Just read an interesting post by Dharmesh Shah of OnStartups titled, Why Startups Should ALWAYS Compromise When Hiring. He listed 8 attributes you might seek when hiring for your startup and suggested that the person you hire doesn't need to ...

Social Media: Right or Wrong for Your Business?
April 24, 2009, 4:45 PM
Everyone is talking about social media, and the buzz is that even small businesses should be using it in their marketing. If you're wondering what you should do, take a look at some key considerations before deciding if/when/how to incorporate ...

Do You Have a Business Vision?
April 19, 2009, 7:50 PM
One of my challenges as a marketing consultant sometimes is in helping a business develop appropriate language for their marketing and sales communications. This is not spin. It’s known as messaging, and when done properly, it conveys what is unique ...

Microloans Filling the Credit Gap
April 12, 2009, 6:45 PM
As credit to small businesses from banks dwindles, increasing numbers of business owners are turning to microlenders. The New York Times says, "Even profitable small businesses that once relied on banks for financing are depending more on microlending..." ...

More Than One Kind of Government Stimulus
April 10, 2009, 4:05 PM
The news media has been reporting, analyzing and rehashing the discussion about how the U.S. stimulus package will apply to small businesses. But a new report that appeared in Air Force Material Command suggests that the Air Force may be ...

Help Buyers Buy and Sellers Sell
April 08, 2009, 5:05 PM
Seth Godin can often be counted upon to make me think differently about things. Today he prods us into "becoming proactive" and offers this example. Assume for a moment you're a home builder. If you want to sell a new ...

Build Company Culture with Clearly Defined Values
March 30, 2009, 10:00 PM
I'm reading right now about "corporate culture", causing me to reflect on a company where I worked over a decade ago. It was 5 years old when I joined it; eight years later it was acquired by a major corporation ...



Latest Comments in The First Year posts

Companies with seasonal needs do this all the time. It is also a great way to bring in new ideas. If you use a temporary service you can specifically ask for people with a particular skill set and work background. Sometimes you can learn a great deal even from an interview.
By: Tom on 8/12/09 at 10:31 PM
Hiring Part Time Employees
I agree that social networking can also be used to test and validate marketing ideas, Web site design and the like. There is so much potential through social marketing.
The methodology behind the social networking community is opening the door to greater opportunities. From recruiting to skill development it helps find what is needed.

...
By: Cade Krueger on 5/7/09 at 1:34 PM
Social Networking or Online Community?
Thanks for the plug, Mary, and thanks for writing about this very important topic. I have to take issue, however, with Ms. Lonier's advice about alphabet position, which is almost always irrelevant and leads to forced, artificial names. Straining for a meaningless name that starts with "A" won't do you or your business any favors.(Consider, on the other hand, Yahoo, Zillow, and Xerox, three end-of-alphabet names that represent powerful brands. And of course there's Ms. Lonier's business name...and my own!) Another thing: Internic is an inefficient way to search for domain availability; I always start with http://instantdomainsearch.com. And remember: just because the search engine says a domain is taken doesn't mean it isn't available for a price--sometimes a remarkably low price. Finally, the single most important step in developing a name, which Ms. Lonier doesn't mention, is knowing your objectives and criteria. Too many businesses put the horse before the cart: they expect an overnight name without first understanding what they're naming, what names their competitors are using, and what the sound of the name should suggest.
By: Nancy Friedman on 1/30/09 at 11:07 AM
Naming Your New Baby (Your Business)
Mary - your post is a good reminder to many small business owners about the differing state requirements with regards "Doing Business As".

And it's not just multiple employee businesses that need to consider state permit requirements. Even as an independent contractor or freelancer, if you operate your business under a different name (say, for example on your web site) than your own (even if you do all your official paperwork and banking under your name), you may still need to register than business name with your state.

There is more advice for the independent contractor, as business owner, here: http://www.allbusiness.com/company-activities-management/company-structures-ownership/11756893-1.html ...
By: Caron Sharp on 1/24/09 at 7:56 AM
"Doing Business As" (DBA) Varies State to State
The future is definitely online as we are able to make local search engines like click2connect.com more and more relevant and google gets better at anticipating what it is you really want; its gets harder and harder for a print directory to hold any appeal.
By: Russell on 12/27/08 at 6:23 PM
Be Ready -- Customers Use the Internet to Find Businesses

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