Creative Agency

BUSINESS PLAN OCEANIA CREATIVE PRINT; INTERACTIVE

1200 Forester Drive
Indianapolis, Indiana 46204

Oceania Creative is in the business of providing premium consulting, brand communications, and visual design services. The Oceania mission is to provide consulting and graphic production services to selected prospect clients primarily in the manufacturing industry. Through the application of knowledge, business relationships, and effective service delivery and continued success of Oceania clients, we will become recognized as a premier industry provider of communications services.

• EXECUTIVE SUMMARY
• TARGET MARKET
• COMPANY TEAM
• COMPETITIVE LANDSCAPE
• PROJECTED 5-YEAR FINANCIALS

EXECUTIVE SUMMARY

Purpose of the document is to provide a high-level, executive overview of Oceania Creative Print and Interactive business plan for the year 2001-2005. This document is to be used as information and business planning purposes in attaining a second round of credit-based capital.

Description of the Business

Oceania Creative is in the business of providing premium consulting, brand communications, and visual design services.

Mission

The Oceania mission is simple. Oceania will provide consulting and graphic production services to selected prospect clients primarily in the manufacturing industry.

Vision

Through the application of knowledge, business relationships, and effective service delivery and continued success of Oceania clients, we will become recognized as a premier industry provider of communications services.

Business Problem

The manufacturing industry, particularly, old-line heavy equipment, agricultural, and transportation have difficult business issues related to high-end communications services.

In the manufacturing environment, companies are striving to be competitive in all aspects of manufacturing. This means processes and technology must work together harmoniously and must be integrated. Even world-class companies have found many improvement opportunities in communications processes and market perceptions.

Communications services supported by proven concepts, tools, and methodologies by our experienced designers and consultants, our process accommodates the client's needs. Our communications and marketing experts help the client manage operational change and focus on integrated resource management.

We are committed to creative concepts and tangible results, evaluation, and continuous improvement. With the client's leadership, OC's business approach helps them achieve their vision of world-class market communications.

Examples of our service offerings:

• Communications consulting
• Brand management
• Customized executive sales event specialties
• Traditional graphic design services
• Internet/web-based design and production services
• Benefits of using Oceania Services:

• Increased market responsiveness
• Increased customer retention
• Improved brand management and leveragability
• Improved communications processes and decision making
• Improved market awareness

TARGET MARKET

Target prospect market companies include the following list of companies with primary locations and/or headquarters based in the Midwest. The Midwest is defined as a six-state area including, Michigan, Ohio, Indiana, Illinois, Wisconsin, and northern Kentucky. The states of Minnesota and Missouri will be considered a secondary market due to time, travel, and budgetary requirements in pursuing business in these areas. However, for the right prospect with the right project, with the right level of revenue commitment, we will consider investing in pursuing the business in that geographic area.

Target companies listed below are primary targets:

• Tier one automotive suppliers
• Tier two automotive suppliers
• Diversified chemical and industrial suppliers
• Diversified financial and insurance services providers
• Food and food services companies (over $500 million revenue)

Market Size

The current market size analysis, based on identified