Write a Winning Business Plan

The market. You must convince prospective investors that the company's market is large, growing, and receptive to your products or services. If the market is small or stagnating,

Competition. The competition section of the plan identifies competing products and technology. Compare your product or service with the competition. How will your price or quality be different? What will make it successful?

Marketing. The marketing section of the business plan should describe the company's marketing plan and strategy in as much detail as possible.

Financial statements and projections. The body of the plan should include a summary of the key aspects of the financial forecasts, which appear in more detail in appendices. These may include total cash requirements, the time frame for positive cash flow and the anticipated growth in sales and profits.