Write a Winning Business Plan

The company description. This should convey a sense of the history of the company, as well as its goals. You should also include a summary of the company's principal objectives

Management. The management section of the plan identifies key members of the management team, describes their individual responsibilities and establishes their relevant experience and accomplishments. Include resumes that stress accomplishments and relevant track records in an appendix.

The product. If the company is selling a product, this section describes what the product is or will be and shows why it can penetrate the existing or developing market. If the product is still under development, discuss in detail where the project stands and what remains to bring it to market.

Investors are typically not interested in a one-product company. You should therefore discuss logical extensions of the company's product line and future enhancements in the product section.