How Do I Create a Realistic Business Plan? | Management > Strategic Planning from AllBusiness.com
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How Do I Create a Realistic Business Plan?

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Every entrepreneur plans to succeed — otherwise they wouldn't be in business. But a business plan that's built on the assumption that everything will go perfectly isn't very realistic.

Instead of ignoring potential threats, address them in your business plan. Outline threats from competitors, market conditions, and other sources, and explain how you intend to deal with them. Preparing for trouble in advance will make it easier to avoid unpleasant surprises down the road.

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