How Do I Research Business Plans?

In an effort to get a business plan together hastily, many business owners do not double-check and substantiate their claims. Make sure your research is accurate and up-to-date, that your financial projections are realistic, and that you have a defined target audience.

Other common pitfalls to avoid are:

• Over-hyping your plan with too much use of superlatives
• Being inconsistent
• Focusing too much on the competition