What's Covered in a Good Business Plan?

A good business plan offers accurate assessment of three key areas:

• Finances
• Market
• Customer

Make sure your plan is a realistic picture of the anticipated growth of your company. If the plan is overly aggressive and not consistent with growth in the industry, it won’t be much use. Also, your market must be clearly defined and you must present a clear picture of who will buy your product and why they need it.