The appendix at the end of your business plan is the place to include all pertinent supporting documents. The impetus for creating this section is to back up what you have stated in your business plan
While researching and writing your business plan, it is likely that you have gathered, or accessed, a significant amount of information. To determine which documents to add, you must reread your business plan to determine place you have referred to studies or surveys, or made comparisons. Include marketing research studies and other documents that best support your data. All copies of documents should be legible and complete.
There are specific documents that investors may want to see. Although this many vary according to your type of business and stage of business development, such documents may include: