Once you have completed your business plan, it's time to review your work. Remember, writing your business plan is a significant step in making your small business concept a reality. Therefore, you
should review your plan carefully and ask others who you feel can provide sound advice to also critique your document.
Your business plan should include:
- All key sections: Executive summary, business overview, sales and marketing, management team, competitive analysis, and financial plan.
- A table of contents.
- All key points explained clearly.
- Concise language, eliminating any extraneous material, hype, or repetitive statements.
- Substantiated facts, such as current and accurate data and verifiable claims.
- A clearly defined target market and realistic goals to reach this audience.
- A clear competitive analysis presented in a manner to show how you will gain a competitive edge.
- Financial projections that are neither overestimated nor underestimated in a time frame suitable for launching the business. Be conservative with your estimates.
- Visible contact information on a cover page and at the end of the document.
- Content that has been thoroughly proofread and checked carefully for spelling and grammar.