Ten Key Steps to Successfully Marketing Your Business Online

9. Make Sure Your Site Loads Quickly and Easily

Another common website mistake many businesses make is building fancy, whiz-bang sites that have lots of bells and whistles but take a long time to load for most users. Research shows that the typical Internet user will wait no longer than two to four seconds for a website to load before giving up and moving on to another site.

Unless yours is a high-tech business that needs to wow visitors with lots of flash and dash, try to keep the elements of your site relatively simple so that it loads as quickly as possible, regardless of the type of Internet connection a visitor has. Also, keep the navigation smooth and easy so visitors can quickly find what they're looking for.