8 Collateral Marketing Items Every Small Business Needs

8. Clip File

Assign someone in your office the important job of collecting and maintaining any articles written about your company, employees, events, and so on. There are companies that provide clipping services; you can also set up Google Alerts to make you aware whenever a certain name or term is mentioned online.

Note: If you are thinking about mounting a PR blitz, consider hiring a firm to track where press kits are sent, make sure they are received, and then monitor the press for mentions of your firm.