8 Collateral Marketing Items Every Small Business Needs

What's Your Story?

To remain competitive, you need to provide information about your company to employees, investors, existing and potential clients, media, and the general public on an ongoing basis. Your company's success depends on how well you communicate what you have to offer.

This, in turn, may depend on how well you prepare collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members.

Every business should always have the following eight items on hand, ready to distribute.