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Financing Your Startup Business with Venture Capital

Venture capitalists raise money from various institutional and pension fund investors to back start-up and growing companies that show strong potential to develop and to turn a profit. Venture capital

firms go through a process of raising funds from foundations, endowment funds, retirement funds, corporations, and foreign investors. Similar to a mutual fund, a venture capitalist firm pools investment dollars and then looks for solid investments.

Most often, venture capitalists look for very big returns, making them more selective than angels who may invest in smaller businesses. They are devoted to raising money for new and emerging business ventures so they want to maintain a strong track record in raising fund for successful companies. Therefore, they are most often seeking to invest in companies that will grow quickly and see large profit margins.

Venture capitalists generally invest in several businesses at a time to limit their risk. Typically, they will also become involved in the business, providing their experience and expertise in the industry. This is, in part, because unlike angels who are investing their own money, the venture capitalist firm is investing the money of other people or institutions.

Like most other types of financing, venture capital is usually part of the equation. A venture capital firm may want to know that there are other sources of funding. In many cases, venture capitalists look at the long-term picture and if the business grows according to the plan, it may receive several rounds of funding. However, the business must account for how all funding has been used and follow the goals and plans set forth in accordance with the previous round(s) of financing.


Experience: The Real Value of Venture Capitalism
Betsy Flanagan of Startup Studio interviews venture capitalist David Hornik of August Capital and the creator of VentureBlog.