Small Business Resources, Business Advice and Forms from AllBusiness.com

I sent my business plan to a venture capital firm and they want me to come in to present my...

Congratulations! It sounds like you have overcome a significant hurdle and piqued the interest of a venture capital firm. You may want to start by calling your contact at the firm for guidance on what

to expect at the first meeting.

Once you have a handle on what to expect, prepare a 15-minute presentation that will communicate your vision, strategy, market, differentiating factors, financial prospects and even exit strategy. Most presentations are made in PowerPoint. It's important to establish that there is a large market and demand for your product or service.

Make sure you clearly establish your position in the marketplace. If there are already established companies providing similar products or services, you need to explain why there is a need for your product and what will differentiate you from your competition.

Before you set foot in the door of the venture capital firm, make sure that you have practiced giving your presentation. Run the presentation by advisors — lawyers and accountants, for instance — and anyone else you know who has experience with venture capitalists. Encourage your audience to ask questions during your presentation, and when you are finished ask for constructive feedback. You should expect that your actual presentation will be interrupted many times along the way and this type of interactive preparation can help you anticipate some of the questions that you may face at your meeting and it will give you some practice thinking on your feet.

Startups: Take a Long-Term Strategy
Betsy Flanagan of Startup Studio interviews venture capitalist David Hornik of August Capital and the creator of VentureBlog.