12 Tips for Doing Competitive Analysis | Company Activities & Management > Company Strategy from AllBusiness.com - Page 10
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9. Assess the Competition's Goals

The tactics that your competitors employ can be a good sign of their goals. A competitor trying to increase its market share might lower prices; a firm attempting to increase profits may cut costs; and a business that wants to accelerate sales growth might kick off a major marketing campaign. If you know your competitors' goals, you'll be better able to anticipate and respond to their strategies.

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