Ten Tips to Build Customer Loyalty
Published on AllBusiness.com
Filed In:
Customer Service
and
Sales & Marketing
September 20, 2011
8. Be Flexible with Policies
Remember that each customer is an individual with unique circumstances and needs. Do everything within reason to solve customer problems or complaints. Don't assume you understand the situation before you have heard the customer out and made an effort to see things from their perspective.
If you demonstrate that you're listening, you have a better chance of retaining their business, even if you can't fully solve the problem. Responses such as "That's our policy" will ensure customers never come back.
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