Ten Tips to Build Customer Loyalty
9. Don't Hide Behind Technology
Make sure that you clearly communicate to customers how they can get a real person to help them. The frustration of not being able to reach a human being at a business is such a universal experience that it has long since become material for comedians.
All of us have experienced poking numbers on our phone as we try to reach someone to help us, or listening to endless recorded music and finally giving up. The harder it is for a customer to speak to a real person when they have a problem, the less likely it is you'll see that customer again.
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