Keep Them Coming Back
One of the keys to maintaining a thriving business is a steady customer base. A successful company typically sees 80 percent of its business come from 20 percent of its customers. Add to this the fact that the cost of attracting new customers is significantly more than that of maintaining a relationship with existing ones, and you have a powerful incentive to keep that core group of customers happy. Yet too many businesses neglect this loyal customer base in pursuit of new customers.
If your business's goal is to live long and prosper, then any efforts toward building customer loyalty will certainly pay off. Following are 10 tips to increase and maintain greater customer loyalty.