Brandweek

1. Souper Salad RestaurantsDitching Use Of Trans Fat
San Antonio, Texas—Southwest restaurant chain Souper Salad is planning to be trans fat-free by Dec. 12.
(PERIODICAL ARTICLE)

2. ETC.
Alberto-Culver, Melrose Park, Ill.
(PERIODICAL ARTICLE)

3. Q+A: Casino Royale Reaffirms 007's Bond With Ford
When James Bond cruises up to his hotel in the Bahamas at the beginning of Casino Royale, he won't be behind the wheel of an ...
(PERIODICAL ARTICLE)

4. Strategy: Coming To A Mall Near You: Spas For The Average Joe
InSpa wants to make its service an everyday occurrence. It is a strategy that is a mirror of Starbucks, another Seattle-based company. Where the coffee ...
(PERIODICAL ARTICLE)

5. Targeting: Barbershops Help Style Pitches For Nike, Diageo
Marketers looking for a cutting-edge venue with which to gain buzz in the African American community are heading to the barbershop.
(PERIODICAL ARTICLE)

6. Out of the Box: What You 'xi' Is What You Get
IN America, we have an ancient saying that goes something like, "If you scratch my back, I'll scratch yours." In China, there's an ancient word ...
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7. Out of the Box: Downloads
In Mobs We Trust ...
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8. What's In A Name? Too Often, Lame
A few years ago, University of San Francisco trademark-law professor J. Thomas McCarthy memorably distinguished good trademarks from not-so-good ones using the word "apple" as ...
(PERIODICAL ARTICLE)

9. Designated Shopper: Coupons? Cash 'Em If You Can
Is it just me and everyone I know, or are you also a Bounty paper-towel junkie? I think I could go without food and water ...
(PERIODICAL ARTICLE)

10. People: CORBETT Pitches For Harrah's Partners; HOUSTON Convention Bureau...
One plus about formerly working ...
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