Brandweek

1. People: Other Moves
Upcoming Marketing Industry Events ...
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2. People: Calendar
Upcoming Marketing Industry Events ...
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3. Name That Goodyear Blimp
The Goodyear blimp has been a bloated fixture at sports events and movies, from the Super Bowl to Two Minute Warning to Condorman. The names ...
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4. Curve Effort Sticks With Consumers
This summer, Curve, the master-brand fragrance from Liz Claiborne Cosmetics, is banking on two initiatives to stay ahead of, well, the curve—an interactive print ad ...
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5. Glee: Making Good From The Rainforest
How can a box with 18 pieces of candy impact Central America?
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6. DirecTV Singles Out Films For 'Double Takes'
I t used to be pretty unnerving when marketers employed technology to resurrect Fred Astaire and Humphrey Bogart from the afterlife to star in advertising ...
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7. Slicing Bread To Make Dough
What do IBM, Otto Rohwedder and Chillicothe, Mo., have in common? In "Sliced Bread," IBM relates that the person who invented sliced bread "didn't invent ...
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8. Making A Trunk Call
Why do elephants have grey skin? To keep their insides together. What game do elephants play? Squash. Why are elephants wrinkled? You can't iron them.
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9. It Takes A Diva To Save The Earth
Conceivably, Gore and blood go together like peanut butter and jelly. But we cringed at an opportunistic marketing ploy by Diva International. It has aligned ...
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10. Dept. Of Random Product Innovation: Nascar Gets Its Fill
After branding almost every square inch of its race cars, Nascar has finally found a way onto your car. The ubiquitous sports brand is the ...
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