Brandweek

1. WHAT'S IN A WORD?
t's the Wednesday of Advertising Week, and industry leaders are holding court all across Manhattan. At the Time Warner Center, David Verklin of Carat is ...
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2. Tools Of The Trade
Hip-Hop's Grassroots Promo ...
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3. New Campaigns
Ask Not For Whom the (Cow) Bell Tolls ...
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4. Ads Au Natural A Wise Crack
Scantily-clad babes typically appear in ads aimed at beer-drinking men, but online fashion retailer Bluefly.com chose a woman in the nude to star in a ...
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5. When Viral Marketing Attacks: Taking A Whack At Wal-Mart
There are new Wal-Mart ads running on the Internet, but the behemoth retailer didn't create them. Quite the opposite. Movie director Robert Greenwald hatched these ...
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6. Baseball Statistics Dept.: Sox, Cubs Fans Like Oil And, Uh, Oil
The stepsister finally made it to the World Series. The White Sox of Chicago's South Side endured decades of envy while the media spotlight has ...
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7. At Deadline...
Johnny Rockets, Nintendo ...
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8. Strategy: CDC's Verb Throws Youths A Yellowball
The Centers for Disease Control and Prevention, a federal agency usually known for stopping epidemics, will try to create one with a $59.2 million TV ...
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9. Sears Names McGuire CMO As Exec Changes Continue
Hoffman Estates, Ill.—Sears last week hired Maureen McGuire, a 30-year veteran of IBM, as evp/CMO.
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10. Cingular Wireless Makes Unique Hispanic Call
Atlanta—Cingular Wireless this week breaks a Hispanic TV and print campaign that differs significantly from its general market ads.
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