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Brand Packaging

Latest Issue: 05/01/2007

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1. Following up on developing trends. Environmental stewardship has been top of mind with consumers for some time, prompting more brands to "go green" with their packaging in response. We most ... (PERIODICAL ARTICLE) 2. Painting a softer picture. Colortrend, one of Ireland's leading independent paint brands, has repositioned its line of paint cans and buckets to enhance consumer appeal and present a consistent ... (PERIODICAL ARTICLE) 3. Simplicity sells. From the people behind the UK's leading organic and natural foods retailer (Fresh & Wild), nude is a new range of eco-friendly face and body ... (PERIODICAL ARTICLE) 4. A salute to soccer moms. Car clutter beware. Honeywell Consumer Products Group and New York innovation firm 4Sight (www.4sightinc.com) have teamed up to create Blink, a line of accessories to ... (PERIODICAL ARTICLE) 5. Healthy breakthrough for kids. Honest Tea has introduced Honest Kids, the nation's first organic kids' drink in a portable pouch. The company created the line in response to the ... (PERIODICAL ARTICLE) 6. Distinctively different: harnessing the power of iconic design. Laurice Rahme is many things: an entrepreneur, a successful beauty executive, a world traveler. She has enthusiastically taken on leadership roles at major beauty brands, ... (PERIODICAL ARTICLE) 7. Less is more: making sustainable packaging top of mind. For Matt Kisler, less is more. As leader of the Packaging Sustainable Value Network learn at Wal-Mart Kistler is championing the corporate mission to reduce ... (PERIODICAL ARTICLE) 8. The great expansion: packaging unlocks growth opportunity at Heinz. Barbeque season is here and happy picnickers have HJ. Heinz Company to thank for their copious supply of ketchup. Driven by the marketing efforts of ... (PERIODICAL ARTICLE) 9. "Gum ball" boosts consumption. Cadbury France's Hollywood chewing gum has been launched in an innovative new spherical pack designed to increase consumption. Also marketed as Trident in Spain and ... (PERIODICAL ARTICLE) 10. Delightful doggie dining. Communicating convenience and quality was key to the marketing strategy behind leading natural pet food manufacturer Forthglade's Life Stage Menu and Natural Menu for Dogs. (PERIODICAL ARTICLE)
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