Strategic Business Blogging
If you have a business, you need a blog. A blog can help position you as the expert in your field. You already know a great deal about the products you sell or the services you offer. A blog gives you the opportunity to easily share that knowledge with thousands of interested people across the globe.
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ArchivesBlog Copywriting an Essential Skill
December 30, 2006, 4:58 PM
In the offline marketing world, copywriters are a hallowed lot, at least the good ones. Not so much online. I recall a few years back reading about the different types of Internet-related jobs in terms of salaries paid, and copywriting was way down the list. In the offline world copywriters worth their salt can make a fortune! What does this have to do with blogging? Simply that honing your blog copywriting skills can make your blog more popular and, if you're in the business of making money with it, more profitable as a result. Two blogs I've found recently that ...
Pay Per Post Requires Disclosure
December 18, 2006, 10:10 AM
Maybe their conscience got the best of them, or maybe the FTC's ruling did it, but controversial PayPerPost.com is now requiring disclosure . In case you've not been following this issue, PayPerPost.com is a site that gets bloggers to write posts about companies and products for a fee. The problem -- and there is more than one -- is that PPP didn't require full-disclosure. Hence, a blogger could write a post proclaiming the benefits of a certain product or company without informing the reader that, presumably, the reason they were doing it was because they were being paid. TechCrunch ...
Bloglines Looking for New Direction and New Director
December 12, 2006, 6:10 AM
I use Bloglines as my RSS reader of choice. When I logged into my account the other day, I saw an ad touting the headline "Come work for Bloglines." Seems they are looking for a business director, someone to give strategic direction to the app. As you may know, Bloglines was acquired by Ask.com last year from then CEO Mark Fletcher. Mark's dream for the site was to turn it into the "homepage of the 21st century," whatever that means. However, Mark left the company last June to take care of his cats and pursue new ...
Blogs Push Surge in Social Media Marketing
December 11, 2006, 6:55 AM
Toby Bloomberg used to be a blogging consultant. Now, she's a social media marketing consultant. So is B L Ochman , as are others I know. I mention that to say these ladies know which way the wind is blowing. They understand something Toby said I predicted some years ago, that blogging would become part of a larger landscape called social media. (To be truthful, I have no idea what I said, but she says I said it.) She (er...I) was right, it has. My good friend and business partner (he's my boss, actually) Richard Nacht has written ...
Big Changes at the Blog Herald
December 09, 2006, 6:26 AM
This falls under the "what doesn't get reported the same day it happens is old news" category, but I wanted to bring you up to speed on some changes happening with the Blog Herald . Blog Herald is one of my all-time favorite blogs. If you want to know what's happening on the business end of the blogosphere, that's certainly one good place to go. Recently, the site got sold to UK outfit, Bloggy Network Ltd . (Here's a word from the new owners about the sale.) The company that purchased Blog Herald from founder Duncan Riley only ...
More on Blogkits
December 08, 2006, 12:53 PM
Yesterday, I introduced you to Blogkits, an advertising service which promotes itself as a viable alternative to Google Adsense. Blogkits creator, Jim Kukral, sent me the following information in an email, and I decided to pass it along to you verbatim: BlogKits is the first, and only affiliate marketing network built for bloggers. It's an alternative monetization method for millions (99% of all blogs) of low-traffic bloggers who aren't expert marketers. Why is BlogKits different than a normal affiliate network? BlogKits ends the confusion, makes it simple & provides the best options that benefit the blogger. Here's how. When a ...
Blog Prognostications for 2007
December 08, 2006, 6:10 AM
Some of the Fellows over at the Society for New Communications Research (SNCR) have made predictions about blogging in the year ahead . (BTW, I use the term "Fellows" as a proper noun, because it's some of SNCR's Research Fellows of which I speak.) One of those, Debbie Weil , had this to say... "We´re unhooking from our computers and will be getting much more online info via our cell phones, PDAs, etc. Beware the marketer who doesn´t remember this and doesn´t format blog posts, etc. to be read on a cell phone or Treo! The corporate blogosphere has gone ...
Entrepreneur Jim Kukral Launches BlogKits
December 07, 2006, 12:33 PM
Tired of making a paltry sum each month using Google Adsense? If so, you may want to try a new service, Blogkits , the "world's first true performance marketing network built just for bloggers." My good friend and serial entrepreneur, Jim Kukral , just launched the service and promises you'll fare better using Blogkits than Adsense. Getting started is easy too. Just follow these steps: - Signup your blog & get approved -Grab tracking code & place it in your blog template -Earn whenever a sale is made Unlike Federated Media , which goes after high-traffic blogs, BlogKits reaches out ...
Disclosure in the Blogosphere...More on the Pay Per Post Debate
December 07, 2006, 6:47 AM
I promise I won't keep harping on this, but I have to get it out of my system, so bear with me. And forgive the fact that I'm just now jumping on this bandwagon. PayPerPost.com ...yes, them again, has created a website called DisclosurePolicy.org , which is ostensibly designed to address the disclosure issue as it relates to bloggers being paid for posting and other forms of blog marketing that may lack complete transparency. In a October post, TechCrunch accused PPP of doing something not unlike the tobacco companies , in that they create a "smoke and mirrors" marketing scheme ...
Blogging is the Last Form of Honest Advertising...at Least It Used to Be
December 06, 2006, 6:09 AM
This whole pay per post phenomenon has gotten me really intrigued. It seems PPP companies are coming out of the woodwork. Let's see, there's PayPerPost.com , CreamAid.com , ReviewMe.com , and coming soon to the blogosphere near you, LoudLaunch.com . What each of these has in common is that they all pay bloggers to write about advertisers. PayPerPost.com was the first to the current scene, and they got roundly trashed in the blogosphere for not requiring full disclosure and for putting pressure on bloggers to paint advertisers in a positive light. (BTW, PayPerPost was not the first one ...
Latest Comments in Strategic Business Blogging posts
I would add that blogs are conversational, they don't follow the old newspaper article model. I liken it to how you write an email, expecting a response.
By: James
on
Blog Copywriting an Essential Skill
Paul, Thanks for the heads up on the marketing blog. I am always looking for new ideas on how to market more effectively and marketngloop is not one that I was familiar with. Cheers, RJ 4MySales.com ...
By: Ryan James
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MarketingLoop.com Blog
((Howm can i work with you?????)) ? Personal Details Surname: Sepandram First Name: Nazanin Gender: Female Marital Status: Single Date of Birth: 5th /nov/1981 Nationality: Iranian ? Education 1999-2002 Tehran Azad University, Tehran Bachelor of Arts ? Graphic design ? Language English, Persian ? Driving License - Iranian & International Permit ? Contact Information Home: +98 (21) 2242 0314 / 2242 0313 Mobile: +98 (912) 502 9556 E-mail: niaz_f2002@yahoo.com n.sepand@gmail.com Address: 7th floor, Kasra Bldg., 10th St., Velenjak Ave., Tehran 19857, IRAN. ? Job Experiences Date Company Name Position 2 years and 6 months Matrix Graphic (No 1 & the best Digital printing company in Iran) Advertising supervisor Sales executive 3years Image Graphic (Large format printing company design company) Sales supervisor Sales 2 years Datis .co (Newspaper advertising and indoor printing) Sales Design Supervisor Graphic Designer ? Courses - Computer : Adobe Photoshop, Corel Draw , - Freehand, word. - Industrial photography - Marketing Psychology - Business English: in Cavendish College 80 hours. ? Sports - Basketball - Aerobic - Swimming - Tennis - Snow Board ? Hobbies & Interests - Painting - Reading - Traveling - Piano - Dance - Driving ...
By: nazanin
on
New Study Reveals Why Your Business Needs a Blog, Part 2
((Howm can i work with you?????)) ? Personal Details Surname: Sepandram First Name: Nazanin Gender: Female Marital Status: Single Date of Birth: 5th /nov/1981 Nationality: Iranian ? Education 1999-2002 Tehran Azad University, Tehran Bachelor of Arts ? Graphic design ? Language English, Persian ? Driving License - Iranian & International Permit ? Contact Information Home: +98 (21) 2242 0314 / 2242 0313 Mobile: +98 (912) 502 9556 E-mail: niaz_f2002@yahoo.com n.sepand@gmail.com Address: 7th floor, Kasra Bldg., 10th St., Velenjak Ave., Tehran 19857, IRAN. ? Job Experiences Date Company Name Position 2 years and 6 months Matrix Graphic (No 1 & the best Digital printing company in Iran) Advertising supervisor Sales executive 3years Image Graphic (Large format printing company design company) Sales supervisor Sales 2 years Datis .co (Newspaper advertising and indoor printing) Sales Design Supervisor Graphic Designer ? Courses - Computer : Adobe Photoshop, Corel Draw , - Freehand, word. - Industrial photography - Marketing Psychology - Business English: in Cavendish College 80 hours. ? Sports - Basketball - Aerobic - Swimming - Tennis - Snow Board ? Hobbies & Interests - Painting - Reading - Traveling - Piano - Dance - Driving ...
By: nazanin
on
New Study Reveals Why Your Business Needs a Blog, Part 2
Blogging for real estate agents is becoming widely accepted. However, adoption of blogging systems and tools is slower than one would think for an industry that is as competitive as real estate. The reason for this is simply that the majority of real estate agents understand traditional paper transactions and marketing tools much better than new online promotional mediums. Adoption is happening, and there are a number of marketing organizations that are making the transition as easy as possible for REALTORS®. It just takes a bit of time to make this market familiar with technology tools that generate sales. Brian N. 4MySales.com A Simple System to Close More Sales ...
By: Brian Nelson
on
Real Estate Blogging Catching On
I encourage all the comments, as well, if any of postings trigger such desires! If it is your first exposure to a blog, I encourage you to look around this one."Thumbs up" ...
By: ashley
on
Katrina Evidences Value of Blogs
It's what I call "give to get". They give something of value (other than the free lunch - which is a sweetener) information on business blogging and they get a captured audience.
By: Steve Harold
on
SixApart Hosting Business Blogging Seminars
Wlhenever I read your blog I always come away with something and practical. This time it is the need to make appropriate use of "key words". I actually never think of key words when writing. I can't wait to try this.
By: George Anderson
on
Four Essentials to Successful Blogging
Thanks very much. I love the style in which the reasons to blog were presented. I am going to be implementing this on my homepage. http://www.sure23.com/girls/jolie/ ...
By: angelina
on
MarketingLoop.com Blog
Thanks - some really useful information on Hendry's site - though some of it was over my head. Blogging has really helped drive visitors to my site.
By: Jen @ Home Internet Businesses
on
MarketingLoop.com Blog
I just found this post today and thought I would mention my blog, Pajama Market, which features the Small Business Blog of the Day. I review five blogs a week, all of them created to promote someone's small business. Cheers.
By: Brian Brown
on
Update on 52 Bloggers in 52 Weeks
What is the address in NY?
By: Helen
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SixApart Hosting Business Blogging Seminars
Paul, I am a novice in this medium. I am finding your blogs on "Why Blog?" to be extremely helpful. One problem: When I click on the hyperlink "article on Yahoo! News" in your blog referenced below (#638027), I get an "error" message stating that particular Yahoo page has expired. How can I now locate the article you make reference to in Yahoo! News on "how to get started creating a blog"? Thanks ...
By: George
on
How to Get Started Creating Your Blog
Thanks for the info. It really helps.
By: ebizbest
on
How to Get Started Creating Your Blog
thats great advice, can I ask how one would make money from blogging alone? Is it purely down to incorporating popular advertising programs on your blog such as Adsense? Does this really work that well?
By: nick
on
Four Essentials to Successful Blogging
I totally agree with what you're saying. I wish more people felt this way and took the time to express themselves. Keep up the great work. Adam Butler http://www.personalizedcards4less.com ...
By: Adam Butler
on
Cards Direct Trying Out Blogs
This blog posting was of great use in learning new information and also in exchanging our views. Thank you. Chris Scanlon http://www.personalizedcards4less.com ...
By: Chris Scanlon
on
Cards Direct Trying Out Blogs
I read an article about employment tips: that when it came down to two applicants, the better writter won! I would add that 'Blogging' helps and keeps the written word juices flowing. By blogging you keep the words flowing and the ideas just coming when your oponent develops brain fart you are just moving and grooving, your oponent just does not know what to write next. Another point I remind you, writing things down crystalizes solutions...
By: ted0lewis
on
Blogging Makes You a Better Writer
Yes, this is a good blog and thanks for writing about it. i am blogging profesionally for just six weeks now and so much changing in blogging from week to week that I feel hopeful about the future of blogging. Many people think that blogging is very easy and all you need is to learn some SEO. However, the reality is just the opposit. Blogging is just like another work and if you are not serious you cannot hope for a good future in it.
By: Razib Ahmed
on
MarketingLoop.com Blog
Paul, although you wrote this before I was born into the blogosphere, I've reached back and learned from this just the same. My Know More Media blog is category-bloated, as are many of our other blogs. The trick now is to clean up my categories without breaking all kinds of important links. If you have any advice on that, let me know!
By: Easton Ellsworth
on
Blog Post Categories, Don't Make My Mistake
The blog would really become interesting as he started to accept questions that let him turn the information, the boring article, into a story, something compelling and interesting... College Dorm Showers College Girl Shower Cams College Showers High School Showers School Showers ...
By: Xresator
on
MarketingLoop.com Blog
Hi Paul, Great tips, I am also trying something different you said step out of the norm well I kind of have, I have combined two elements in my new Blog, One Blogs in General and Instant link exchange, I am so sick of exchanging links and the waiting time involved, also not truly knowing where your links end up, I have encouraged traffic exchange programs to join and advertise there sites. So I like blogging and am always searching for traffic now I get them both at my Blog, I hope. Thanks again. Jason.
By: Jason
on
How to Increase Traffic to Your Blog, Provide Value to Your Readers
Yes, one of the greatest and most under used tools for small busineses to come along in years is the blog. It is amazing that with all the hype it gets that so few businesses have even bothered to learn how to use its amazing capabilities.
By: Tim Whelan
on
MarketingLoop.com Blog
Ineed to laren in arbic languish if you can Ithink it good for me and for you businss ...
By: adel alomery
on
MarketingLoop.com Blog
I am writing you from Costa Rica and just want to say that birding is my new hobbie, and a prefect excuse to use my digital camera, in my country we don't have events like those you have on the states, I didn't found humming birds in your blog, you can come to Costa Rica and take some beautiful pictures of hummingbirds and more species, I believe we have more than 800 different birds in our country,I migth be liying, but I know that only in guanacaste you could find more than 300 species, good luck and keep working on this nice blog ...
By: BocaTapada.com
on
Birdwatching Blog, More Than Meets the Eye
www.microsoft.co.nz/smallbusiness ...
By: New Zealand Small Business
on
PR Benefits of Blogging
www.microsoft.co.nz/smallbusiness ...
By: New Zealand Small Business
on
PR Benefits of Blogging
I came to visit as a result of a recommendation from the BlogSquad who I have on RSS. What struck me about your posting is that it could be written for writers, or with a few word changes for visual artists or a few more word changes for sculptors (that's me). I'm blogging over at myspace for practice until I get a blog on my website and find that I have and am instinctively following all of your (excellent) recommendations as a simple extension of my artistic life. Which is to say, thanks for putting something I know instinctively into something concrete that I can file away to reference on a "slow" creative day. Tammy Vitale, www.TamsOriginals.com ...
By: Tammy Vitale
on
The Joy of Blogging
Paul, first, congratulations on your engagement -- that is wonderful and exciting. Second, I'm so glad to see you back in the blogosphere; I've missed your intelligent and informative posts. And third, thank you for your kind words. They mean a lot coming from you.
By: Denise Wakeman
on
The Joy of Blogging
Paul, welcome back! It's good to see you blogging again. And more important -- CONGRADS on your engagement.
By: Frank Ross
on
The Joy of Blogging
Paul, FYI, the RealtyBlogging.com link doesn't work without the www.
By: chrispian
on
Real Estate Blogging Catching On
Kamo ba pisti kaayo mo gi tabaghak mog dako!!!!!!! y6 man dli ninyo ihatag ang exact nga answer sa amo pangutana!!!
By: Garrey
on
Ten Things To Do Before You Blog
Another way to advertise your blog would be to post your ad on a pixel site like http://www.limitedpixels.com ...
By: Da
on
Advertising Revenue for Your Blog
This blog posting is great. Your views are very true. Everyone should start thinking as you are doing. Heather Adams http://www.personalizedcards4less.com ...
By: Heather Adams
on
Cards Direct Trying Out Blogs
Im a college student and spend much of my time online and I have noticed that the new thing to do is post "BLOGS". I have been finding many of them to be quite interesting and I it is nice to see that people are willing to speak their minds. This topic caught my eye, I agree that a person who posts a blog is a so called "Blogger" no matter what the contents of the post are.....Here is a question for thought, "Is being a Blogger something to be ashamed of?" ...
By: Nicole Pepe
on
Like It or Not, You're a Blogger
Yeah. Pay-per-pixel like milliondollarhomepage.com which I WISH was my idea. There is this new free pay-per-pixel site freeadspacelive.com or would that be free-per-pixel? Dunno why or how they are making money but it is free advertising with no strings attached.
By: xanzhao
on
Advertising Revenue for Your Blog
Great Blog. Illustrates well the power Blogs can have as a small business resource in global business. This is the reason that I selected Bloggers as the participant pool in my doctoral research (BTW, those of you who work in international business are welcomed to participate in the survey at: http://campus.greenmtn.edu/faculty/wprado/) Again, great blog!
By: Bill Prado
on
Tuesday Best Day to Blog?
Sure, I will help.
By: Sally
on
Helping a Small Business Blogger Through a Difficult Time
No matter if it succeeds or not you tried to do something to support the idea. That costs a lot!
By: Alex Gold
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Business Blog Consulting, an Old Friend Returns
Just a little correction - "Blogosphere - The comos of all blogs" ... change "comos" to "cosmos." I liked your point that a blogger is a blogger, and that it doesn't take lots of experience or a certain mindset to be one. Anybody can dance if they just move their body - no training required. To blog well, on the other hand, can some time to learn.
By: Easton Ellsworth
on
Like It or Not, You're a Blogger
Paul, I've read about a hundred pages of Jeremy Wright's book and I agree with your assessment so far. At first the "layperson's" language annoyed me a little, but then I thought that he's probably trying to make the idea of blogging for business more accessible to the general public - and what better format to use than a printed book in addressing the kind of crowd that might not (yet) believe in the benefits of electronic publishing? I plan to discuss "Blog Marketing" more at my blog. Thanks for providing an initial take on it.
By: Easton Ellsworth
on
Blog Marketing, Excellent Book Well Worth the Read
Paul, I got a post up today on this. Thanks for sharing. She is a great writer and an amazingly positive person.
By: Zane
on
Helping a Small Business Blogger Through a Difficult Time
I belonged to the "oh! I don't understand the blog business" game. And I am already suing the past tense!! I am beginning to get hooked for no reason. I have a few questions, answers to which will help me know if i am moving in the right direction..am I pursuing the right school of thought or not... FYI I run two home business websites. Q.1 Will participating in blogs and getting my URL as a result of writing a comment will amount to one way linking? Helping my business move up the search engines that much faster? Especially if the comments and url are on a blog page with a high page rank and similarly themed? Q.2. Can a blog be part of my already exisiting websites? Or will I have to buy a separate domain name for running blogs? will I need to learn a different language to start building a blog?
By: Purva Mewar
on
Why Blog?
This fits perfect with my blog . I'll give them a plug. Perhaps they can return the favor one day when things are more stable. eSearing biz-story.
By: eSearing
on
Helping a Small Business Blogger Through a Difficult Time
Thanks, eSearing. I know Patti and Steve will appreicate it. OK, others want to join in the fun?
By: Paul Chaney
on
Helping a Small Business Blogger Through a Difficult Time
I read your blogs often and test out your suggestions on my own blog. I have not yet determined how frequently to blog. My average is seven blogs per week. Generally, I make more entries on the week-ends. Since my business is a small niche market, anger management, it is easy to stay at the top in all of the search engines. I have not yet perfected the art of getting others to comment on my site yet my stats remain high. Thanks for your good work.
By: George Andersong
on
Four Essentials to Successful Blogging
Good stuff once again Paul. I have generally been opposed to pointing to other bloggers or their sources unless it was very compelling information. I have stumbled onto too many sites that are nothing more than a point elsewhere service. But it does seem to work for some people as I often see the same articles over and over again with no real dissenting opinions or new information. The commenter's seem to be a network of like minded people seeking as many outlets or use of keywords to attract others to the network. Not saying its wrong, but just seems a little lazy to let a few good minds do the work, and the rest of the blog world to comment on it. I would hope the key of relationship building is to find others who have a similar voice and share readers while offering separate opportunities for the reader beyond the blog pages.
By: eSearing
on
Four Essentials to Successful Blogging
The part on building relationships is vital for a blog to succeed. Its pretty intresting the new social networks that are developing. I wonder if there is any research into how it will change society?
By: Dave Ryan
on
Four Essentials to Successful Blogging
One more R, although you mention it, I think it deserves to be its own "R" in your list. RSS. I can't imagine blogs without it. Without RSS, you would have to go bookmark all your blogs. Yech. Anyways, good list.
By: Frank Ross
on
Four Essentials to Successful Blogging
Nice "R" tips, Paul. I'd like to add one more - I can't decide whether to call it Respond or Reciprocate. It's related to your plug for relationship building. When other bloggers ask me a question, I try to go the extra mile by not anly answering, but maybe also posting about the issue and encouraging further discussion. The snowball effect loves blogs. I've noticed that my most popular posts are the ones where I've tried hardest to give my visitors a rewarding experience. (Hmm, maybe Reward is another good "R" tip - offer prizes from time to time ...) ...
By: Easton Ellsworth
on
Four Essentials to Successful Blogging
One way to increase the traffic to your blog by advertising. One really cheap site that I found is one of those pay per pixel websites. I found one that sells a 10 x 10 pixel for 20pence for a month! I think it's only because it's new but it's still worth checking out (shame I dont have a paypal account or i would bother advertising my blog there). I'm in the $0 per month range in the survey above... Anyway the link to that site I mentioned is below: Pay Per Pixel Advertising ...
By: Guest
on
Advertising Revenue for Your Blog
Oh I forgot to put in the link - lol. http://www.links.theonlineguitardirectory.com/ ...
By: Guest
on
Advertising Revenue for Your Blog
hi i am fine ...
By: raju
on
Flexibility and Immediacy, Two Benefits to Blogs
From an internet marketers POV it would be nice if the email and RSS readers allowed us to push our ads and affilialte programs or some level of customization. Currently we have to use the blog posts as advertisements to do so. I personally like bloglet.com for email subscription/distribution due to its simplicity. Adding the RSS chicklets available from feedburner is just one collection of rss readers, you can add the code from others too (and probably should). Give your readers as many options as possible. Some even have affiliate programs because they sell other services which can further your income potential. It will be interesting to see how this segment of the market develops. Perhaps subscibers could be charged a minimal fee to get "ad free" feeds.
By: eSearing
on
Blogs, RSS, and Email Go Together Like...
The author of this blog is formidable looking person with formidable opinions and expectations and forecasts. That email has not gone anywhere since he made that forcast shows that he is hasty and misconcieved like all other people involved with the debvelopment of the Internet. I've different opinions that I express freely in my blog s one of which is at http://www.newerawisp.blogspot.com/ If the internet, with my vision, becomes a reality the cellphone will take the place of personal computers since there would be no need for them. Hackers would have to find something else to keep busy and the Music and Motion Picture Industries would not find it necessary to sue any body for piracy since it would be impossible to download anything off the internet.
By: SATISH BHARDWAJ
on
Blogs, RSS, and Email Go Together Like...
i found this blog interesting ...
By: sheetal
on
Overlooked Uses for Blogs
Paul, you clearly understand the power of collaborative communication. I've started a similar effort on my business blog news website. My readers and I will publish qualitative reviews of all the small business blogs we can find, including blogs that you highlight. I recommend participation in your project and hope that it increases public awareness of what blogs can do for small businesses.
By: Easton Ellsworth
on
52 Small Business Blogs in 52 Weeks
Paul,
this is a great idea. I've sent the post to our local Fast Company magazine Company of Friends group. Hopefully they will send you some blogs to take a look at.
Lori ...
By: Lori Richardson
on
52 Small Business Blogs in 52 Weeks
this is a great idea. I've sent the post to our local Fast Company magazine Company of Friends group. Hopefully they will send you some blogs to take a look at.
Lori ...
Paul - what a great way to get some buzz and do some good at the same time - a winning combination! Good luck with this unique venture!
By: Lucy MacDonald
on
52 Small Business Blogs in 52 Weeks
My colleague Paul Chaney of Radiant Marketing Group is working on a new project to feature small businesses and how they're using blogs. He calls it 52 Small Business Blogs in 52 Weeks. He says:I have to admit there is ...
By: Lori Richardson
on
52 Small Business Blogs in 52 Weeks
Paul -- What a surprise! Thanks for your kind words about the small business blog directory. I'm honored. We just crested at 300 blogs and it's growing - slow but steady. It sure has been helpful for me as a resource. I'm glad you find it to be a good resource for others too.
By: Denise O'Berry
on
Small Business Blog Directory
Hurray! Love that final quote. It frustrates me to no end when I see people looking for magic pixie dust (you know, the elusive brand of dust that requires only a single, light dusting in order to generate unbelievable profits).
Blogging (and the whole Internet for that matter) has revolutionized marketing. But, each business is unique, with its own objectives, strengths, weaknesses, and competitive situation. Therefor each business will have a marketing mix uniquely its own and will implement it in a unique way.
By: Bobette Kyle
on
Blogs in the Marketing Mix
Blogging (and the whole Internet for that matter) has revolutionized marketing. But, each business is unique, with its own objectives, strengths, weaknesses, and competitive situation. Therefor each business will have a marketing mix uniquely its own and will implement it in a unique way.
"...advertisers are reluctant to buy space on blogs and other consumer-generated products, or advertise on them, because of the possibility that consumers will post negative comments."
Wow. I wonder if these same companies are reluctant to advertise in other ways because they are afraid people will talk badly about them? ;-) Makes me wonder about the quality of those reluctant advertisers.
I would think smart advertisers would embrace the idea that their products could be commented upon ... if an advertiser's products are useful, then the majority of comments should be positive.
The possibility of permanent, warm fuzzy comments for the whole world to read sounds like a huge plus to me.
...
By: Bobette Kyle
on
They're Talking About You
Wow. I wonder if these same companies are reluctant to advertise in other ways because they are afraid people will talk badly about them? ;-) Makes me wonder about the quality of those reluctant advertisers.
I would think smart advertisers would embrace the idea that their products could be commented upon ... if an advertiser's products are useful, then the majority of comments should be positive.
The possibility of permanent, warm fuzzy comments for the whole world to read sounds like a huge plus to me.
...
Great stuff - really enjoyed the blogging you guys did of your sessions.
I think taking it on the road is a great idea.
Don't forget that idea we briefly talked about - I think it could be very worthwhile for all concerned to explore it.
Hopefully you're catching up on jet lag now :-) ...
By: Darren
on
BLOGasia Singapore Blog Conference Wrap-up
I think taking it on the road is a great idea.
Don't forget that idea we briefly talked about - I think it could be very worthwhile for all concerned to explore it.
Hopefully you're catching up on jet lag now :-) ...
Paul, welcome back. I read your post over at your site and I can relate to how foreign travel really puts us out of our comfort zones. But somehow, each trip out of the comfort zone expands the comfort zone a bit, doesn't it?
By: Frank Ross
on
BLOGasia Singapore Blog Conference Wrap-up
We will be starting a sales training community blog. Each sales person of our company will maintain an individual sales blog (linked from their bio page) to encourage customer communication and feedback. The objective will be to sharpen sales skills, gather feedback and create a community to support sales people.
If you want to track our experience, please visit http://www.thesalesboard.com and look for the upcoming blog links.
By: Sales Training
on
The Blogging 'Fear Factor'
If you want to track our experience, please visit http://www.thesalesboard.com and look for the upcoming blog links.
John's stuff is fantastic. He is surely a master at business blogging.
By: J D Moore
on
John Jantsch, Master Blog Mechanic
Sep19, 2005
Social Impacts of Global Outsourcing
I attended a conference on Global Outsourcing at Washington DC, held on Sep 15- Sep 17, 2005, organized by the Center for Global Outsourcing:
http://www.outsourceglobal.org.
A talk by Christopher C. Foster Deputy Secretary Maryland Department of Business and Economic Development, cfoster@choosemaryland.org, impressed me very highly.
The abstract of his talk as excerpted is:
The transition from regionalized labor based economies of the Industrial Age to globalized knowledge economies of the Information Age are accelerating the impacts on social systems and infrastructure investments on a global scale. At a recent global Biotechnology conference in Philadelphia over 18,000 attendees were present as 48 States from the U.S. along with 61 Nations from around the world declared themselves are Biotech centers of excellence. Investments in Intellectual Infrastructure are accelerating from Beijing to Bangkok to Bangalore. These massive investments and fierce competition in the global knowledge economy require a complex Intellectual Ecosystem to develop, attract, and retain the requisite highly educated workforce. This highly educated workforce of the knowledge economy has completely different needs and expectations compared to the preceding labor based economy, and is much more mobile. The risk of an economically bipolar population is tremendous in more populous countries such as China or India and the scale of the social issues are daunting. As Nations around the world strive to move up the economic value chain, what are the issues and responsibilities of public and private sector leaders?
Putting it in my words succinctly the points he raised are:
1. USA is an absolute model of Knowledge Society
2. The world is having a Global Economy where there are no boundaries
3. The movement of money, material & information is seamless
4. But there are transportation bottlenecks, at least for the heavy material loads of shipments
Hence the questions that arise in my mind are:
1. Where do we go from here or what is likely to happen to the world trade as we know of today, specially in light of above # 4?
2. What macroeconomic & political implications are going to be there
3. Ho do we prosper under the new order of things if there is going to be one.
I believe the world order is going to have to be rearranged. India & China are emerging as the global power houses. They will have where with all with respect to economic muscle, knowledge power & perhaps political will to shape things if not around the world then at least near around their geographic neighborhoods. On top of that the developed world, developing nations & the world?s sole super power is not going to be sitting idly & twiddling its thumbs.
Hence I would welcome any comments & engagements in developing this scenario further.
Please send me your comments at either of the following:
sbansal@san.rr.com
or
http://enterpriseautomation.typepad.com
Thanks and Best Regards
Sam Bansal
...
By: Sam Bansal
on
Blogs Help You Gauge Consumer Opinion
Social Impacts of Global Outsourcing
I attended a conference on Global Outsourcing at Washington DC, held on Sep 15- Sep 17, 2005, organized by the Center for Global Outsourcing:
http://www.outsourceglobal.org.
A talk by Christopher C. Foster Deputy Secretary Maryland Department of Business and Economic Development, cfoster@choosemaryland.org, impressed me very highly.
The abstract of his talk as excerpted is:
The transition from regionalized labor based economies of the Industrial Age to globalized knowledge economies of the Information Age are accelerating the impacts on social systems and infrastructure investments on a global scale. At a recent global Biotechnology conference in Philadelphia over 18,000 attendees were present as 48 States from the U.S. along with 61 Nations from around the world declared themselves are Biotech centers of excellence. Investments in Intellectual Infrastructure are accelerating from Beijing to Bangkok to Bangalore. These massive investments and fierce competition in the global knowledge economy require a complex Intellectual Ecosystem to develop, attract, and retain the requisite highly educated workforce. This highly educated workforce of the knowledge economy has completely different needs and expectations compared to the preceding labor based economy, and is much more mobile. The risk of an economically bipolar population is tremendous in more populous countries such as China or India and the scale of the social issues are daunting. As Nations around the world strive to move up the economic value chain, what are the issues and responsibilities of public and private sector leaders?
Putting it in my words succinctly the points he raised are:
1. USA is an absolute model of Knowledge Society
2. The world is having a Global Economy where there are no boundaries
3. The movement of money, material & information is seamless
4. But there are transportation bottlenecks, at least for the heavy material loads of shipments
Hence the questions that arise in my mind are:
1. Where do we go from here or what is likely to happen to the world trade as we know of today, specially in light of above # 4?
2. What macroeconomic & political implications are going to be there
3. Ho do we prosper under the new order of things if there is going to be one.
I believe the world order is going to have to be rearranged. India & China are emerging as the global power houses. They will have where with all with respect to economic muscle, knowledge power & perhaps political will to shape things if not around the world then at least near around their geographic neighborhoods. On top of that the developed world, developing nations & the world?s sole super power is not going to be sitting idly & twiddling its thumbs.
Hence I would welcome any comments & engagements in developing this scenario further.
Please send me your comments at either of the following:
sbansal@san.rr.com
or
http://enterpriseautomation.typepad.com
Thanks and Best Regards
Sam Bansal
...
After reading this post, I realize it's time to get serious about categories. Question: with Wordpress 1.5 that I use, it appears you can assign posts to more than one category. I like this but am afraid that it could lead to "duplicate content" penalties from search engines. Is this fear warranted? Also, if I move a post from one categry to another, does that screw up seach engine indexing?
Thanks ...
By: Sagetips
on
Categorizing Blog Posts
Thanks ...
Excellent advice for a new blogger. I do underatnd a few things now. Above posts were really what I was looking for.
Thanks & Best Regards
Sam Bansal
a new blogger ...
By: Sam Bansal
on
Blogs Help You Gauge Consumer Opinion
Thanks & Best Regards
Sam Bansal
a new blogger ...
I agree with you about the importance of blogs. There probaly is no quicker way to disseminate informaton than through a blog. Whether it be just informing your customers of current product information or if needed updating the public of urgent information.
Blogs go into our homes and work places informing individuals 24/7!
...
By: Sharon
on
Katrina Evidences Value of Blogs
Blogs go into our homes and work places informing individuals 24/7!
...
Before you jump on the blogging bandwagon, you need to think about why you're starting a blog? What are your goals for your blog? What's your purpose? These are the first questions we ask you to consider in our Build ...
By: Scott Ingram
on
Six Goals for a Business Blog
Business blogs can also be leveraged in a couple of very interesting ways.
A good business blog is a great way to establish yourself as an expert in your field.
Also, regularly posting to a blog over a period of time will develop your writing skills. It will also give you a body of work that can easily be turned into articles, books and other communication tools.
Even if no one were ever to read your blog it would still be of value.
By: Scott Ingram
on
Six Goals for a Business Blog
A good business blog is a great way to establish yourself as an expert in your field.
Also, regularly posting to a blog over a period of time will develop your writing skills. It will also give you a body of work that can easily be turned into articles, books and other communication tools.
Even if no one were ever to read your blog it would still be of value.
Interesting advice. The pointers of Jane also do serve a purpose. However I cannot understand how to "have celebrity authorship". Could you clarify? Again it all depends on what the person blogging wants. If he or she is just penning down a few thoughts, it may not be at all about traffic, rather it would be more of a release mechanism and any by product by way of someone chancing on the blog and commenting or offering solutions would be gratis.
iamthatdude ...
By: Yours Truly
on
How to Increase Traffic to Your Blog, Provide Value to Your Readers
iamthatdude ...
I am completely fed up with the sheer volume of spam blogs on Blogger. Even though Blogger implemented the flag feature just a few days ago, many of the spam blogs have developed a way to cover this feature, thus rendering it useless. Pop-ups on Blogger sites are also an enormous problem. I have to run anti-adware and anti-spyware frequently, and can encounter hundreds of problems a day. I hope Blogger can find a solution soon, before legitimate bloggers start seaching for a new arena.
By: Chicken Little
on
Google, Blogger Attempts to Curb Blog Spam
This is a great educational post on comment and spam blogs. I note that you're also using number verification on this blog to prevent comment spam. Just an FYI for those that might be interested, the word/number verification such as the one employed by this blog to prove you're a human (not a spam robot) is called "Captcha." If you want to learn more about Captcha, there's a site devoted entirely to the Captcha project at http://www.captcha.net .
By: Justin Foster
on
Google, Blogger Attempts to Curb Blog Spam
Right on, Paul. After a year of receiving our leadership coaching tips, here is what three subscribers said about "What's in it for me":
"I have enjoyed reading the tips. I find they provide insight in dealing with both my personal issues, as well as, my professional career. Many of them help when dealing with employees. I think the tips will help anyone who is interested in or already in a leadership position. As leaders, we must hold ourselves to a higher standard than we hold our subordinates, in order to set the example we want to work toward."
"I am constantly amazed at how God seems to know JUST WHAT I NEED, and very often your message is JUST WHAT I NEED at the time.
Thank you so much for making a difference in my, and others' lives."
"I want to thank you for sending your wisdom to me for a year. It has been valuable. You write like a friend and I always look forward to it. I have used your thoughts to clarify my thinking and to inspire me. The days when things weren't going so well, your e-mail would lift my spirits. I have passed your messages on to others as many probably do. That way, your positive influence grows."
...
By: John Agno
on
How to Increase Traffic to Your Blog, Provide Value to Your Readers
"I have enjoyed reading the tips. I find they provide insight in dealing with both my personal issues, as well as, my professional career. Many of them help when dealing with employees. I think the tips will help anyone who is interested in or already in a leadership position. As leaders, we must hold ourselves to a higher standard than we hold our subordinates, in order to set the example we want to work toward."
"I am constantly amazed at how God seems to know JUST WHAT I NEED, and very often your message is JUST WHAT I NEED at the time.
Thank you so much for making a difference in my, and others' lives."
"I want to thank you for sending your wisdom to me for a year. It has been valuable. You write like a friend and I always look forward to it. I have used your thoughts to clarify my thinking and to inspire me. The days when things weren't going so well, your e-mail would lift my spirits. I have passed your messages on to others as many probably do. That way, your positive influence grows."
...
As always Paul, you're spot on!
By: Lee
on
From Revolution to Evolution, Them Blogs They Are A-Changin'
This blog is truly news worthy. I plan to make immediate use of the information with by blog which I have been careful in the past to limiting my entries mostly to news relative to anger management.
Anger management is a niche market and is poised to become a cottage industry.
By: George Anderson
on
New Study Reveals Why Your Business Needs a Blog, Part 1
Anger management is a niche market and is poised to become a cottage industry.
Great post Paul. Thanks for letting us know about this.
I see in the report business blogs are at about 3% market share of blog readers.
Do you have any thoughts about how far and how fast that share might grow?
Thanks again!
By: Kevin Stirtz
on
New Study Reveals Why Your Business Needs a Blog, Part 2
I see in the report business blogs are at about 3% market share of blog readers.
Do you have any thoughts about how far and how fast that share might grow?
Thanks again!
A few days ago my colleague Paul Chaney posted about advertising on blogs. He outlines severals ways you can earn revenue. Here's a comment I posted about having advertising on my blogs:I'm in the process of an experiment on my ...
By: Denise Wakeman
on
Advertising Revenue for Your Blog
I'm in the process of an experiment on my blogs. Can I make money on blog advertising? I'm giving it one year. In early October 2004 I put Google Adsense on my blogs. So far, I've earned very little (less than $30). However, I also use Blogads and Blogkits and have more than paid for my Typepad hosting service for the year. So, I'm not going to get rich, but at least I have the expense of running my blogs covered.
By: Denise Wakeman
on
Advertising Revenue for Your Blog
Elisa...I hate to miss it, but it's not in the budget for this year. And, sadly, neither is the Blog Business Summit. However, next year for sure!
By: Paul Chaney
on
BlogHer, a Blog Conference Just for the Ladies
Just FIY, IceRocket will remain and they will launch a *new* site called BlogScour according to Blake from IceRocket. Quote "There seems to be some confusion about what we are doing. IceRocket will remain as is and we will launch BlogScour.com as a whole seperate site dedicated to blogs.
People that are only interested in our blog features will be able to access all of them via BlogScour in the near future. It is going to be the place to be for blogs."
This was posted on Steve Rubel's blog here: http://www.micropersuasion.com/2005/07/icerocket_mark_.html ...
By: Chrispian
on
IceRocket to Become BlogScour
People that are only interested in our blog features will be able to access all of them via BlogScour in the near future. It is going to be the place to be for blogs."
This was posted on Steve Rubel's blog here: http://www.micropersuasion.com/2005/07/icerocket_mark_.html ...
I think the confusion came from Mark Cuban's comment on his Blog Maverick site:
"This was, is and will continue to be the focus of Blogs.icerocket.com (it will be renamed www.blogscour.com, but we arent sure when)."
As far as the purpose of the blogs.icerocket.com site, he goes on to say in a subsequent post:
"This post of course is a long way of saying that despite all the evaluations going on around the blogosphere, blogs.icerocket.com will focus on providing a service to the majority of internet users who don't blog, or who blog as a social experience.
In particular we will focus on supporting business users who want a continuous feed of fresh information relating to those things that are important to them." ...
By: Lee Odden
on
IceRocket to Become BlogScour
"This was, is and will continue to be the focus of Blogs.icerocket.com (it will be renamed www.blogscour.com, but we arent sure when)."
As far as the purpose of the blogs.icerocket.com site, he goes on to say in a subsequent post:
"This post of course is a long way of saying that despite all the evaluations going on around the blogosphere, blogs.icerocket.com will focus on providing a service to the majority of internet users who don't blog, or who blog as a social experience.
In particular we will focus on supporting business users who want a continuous feed of fresh information relating to those things that are important to them." ...
Thanks for the kind words Paul. I really wish you were going to be there, so we could meet F2F for the first time! Well, I guess we'll see you at BlogHer Conference '06, right?
By: Elisa Camahort
on
BlogHer, a Blog Conference Just for the Ladies
Paul -- thanks for posting this article. In spite of the negative comments against business blogging I decided to start my own anyway, thinking that the increased traffic alone would make it worthwhile. My blog is too new to see if that's going to work, but I've seen personal benefit already -- making frequent posts helps me to define my own value and position on copywriting issues. I hope to see many more benefits this year. Thanks again!
Christine ...
By: Christine Taylor
on
Blogs: Beyond the Hype
Christine ...
I think that it depends on the type of business blog. I am in a niche market which requires branding and key words. The area is anger management and is just too new to just be clever.
By: George Anderson
on
Should Blog Post Titles Emphasize Keywords or Cleverness?
Paul - thanks for the tip about Rich's Business Blogging Primer. I just printed it out so I can read it tonight.
By: Kevin Stirtz
on
Rich Ottum's Business Blogging Primer
I think blogging can help a business if done correctly. My business is working on a plan of action and we hope to have one started soon. Thanks for the post!
I found this article on other means of promoting your business online:
http://www.associatedcontent.com/content.cfm?content_type=article&content_type_id=2406
I hope it can be of some help to readers.
By: Mary
on
Rich Ottum's Business Blogging Primer
I found this article on other means of promoting your business online:
http://www.associatedcontent.com/content.cfm?content_type=article&content_type_id=2406
I hope it can be of some help to readers.
It's interesting that you bring this up Paul, since the same issue applies to web pages, press releases, pdf files and any other document that can be indexed by a search engine.
A similar issue occurs when deciding to focus on a brand or keywords.
By: Lee Odden
on
Should Blog Post Titles Emphasize Keywords or Cleverness?
A similar issue occurs when deciding to focus on a brand or keywords.
Thanks Denise. I need to start thinking more about repurposing content in this way. Great idea!
By: Paul Chaney
on
Ten Things to Do Before You Blog, Part 3
Paul, this is a fabulous series. I'd like to see you put this into a stand alone report that people can download from your blog(s) or you can sell, or use as a report to give away in exchange for prospects' email address so you can follow up...You've probably already thought of all this and have it in the works. :-) ...
By: Denise Wakeman
on
Ten Things to Do Before You Blog, Part 3
This is a great list Paul. Am looking forward to the rest to compare notes!
By: Lee Odden
on
Ten Things To Do Before You Blog
wow! its interesting to note that half the bloggers were in the upper echelons of corporate ladders and not reserved for geeks only.
By: Alvin Narsey
on
Corporations Slow to Adopt Blogging Strategy, Small Biz Moving Quickly
how about http://www.moodslog.com ...
By: guy
on
The Best Blog Platform
I agree 100% with your thoughts on stats and pings. This seems so simple, whay can't they get it right?
By: FMF
on
Typepad Adds Bevy of New Features
Hey Paul,
TypePad and Moveable Type categories are indeed picked-up by Technorati as tags. You can also help yourself out by "Claiming" your blog at Technorati. See the site for details on that step.
...
By: John Jantsch
on
Do You Know About Technorati?
TypePad and Moveable Type categories are indeed picked-up by Technorati as tags. You can also help yourself out by "Claiming" your blog at Technorati. See the site for details on that step.
...
Paul -- Great points. Isn't Anita just full of great info? Now all we have to do is get the 50% (or greater) who don't even have a marketing plan to get it done! Then we'll be making some fantastic process.
By: Denise O'Berry
on
Ten Percent of Small Business Marketing Plans Include Blogs
I am sure this phenomenone occurs to most bloggers. I find it helpful to read current events related to a wide range of topics. This will generally give me topics which I can weave into a relevant blog for my site.
By: George Anderson
on
What To Do When the Well Runs Dry
Paul, you're doing a great job. Keep up the good work.
By: MR Fortex
on
Do You Know About Technorati?
Thanks Denise! It's my understanding that's the case with Typepad.
By: Paul Chaney
on
Do You Know About Technorati?
Thank you Paul! You're my hero and I'll link to this post on my other blogs related to blogging. One question, since Typepad uses categories, does that mean it's not necessary to add extra tags?
By: Denise Wakeman
on
Do You Know About Technorati?
If you've been as confused as I've been about the blog search directory Technorati, and how to effectively use it, please read this post by my colleague Paul Chaney. At my request, Paul very kindly wrote up a clear explanation ...
By: Denise Wakeman
on
Do You Know About Technorati?
Paul -- Now I know why I did removed that feature when I activated my blogs. I've just been waiting for you to tell me. [smile] ...
By: Denise O'Berry
on
Using Blog Calendars, My Two Cents
Hear, hear! I could never figure out why that option was there and always recommend against it. Like you said, who cares what date a post is on?. Plus, if one starts to lag in the posting department, it shows on the calendar what days there are no posts! It could reveal that one is a lazy blogger.
By: Denise Wakeman
on
Using Blog Calendars, My Two Cents
Denise, your wish is my command. I've scheduled a post on that subject to publish on the 22nd.
By: Paul Chaney
on
Blog Post Categories, Don't Make My Mistake
Thanks Paul! I found this bookmarklet (cannot remember where) and am wondering if this is a useful tool for adding Technorati tags.
http://oddiophile.com/wp_tr_bookmarklet.html ...
By: Denise Wakeman
on
Blog Post Categories, Don't Make My Mistake
http://oddiophile.com/wp_tr_bookmarklet.html ...
Paul, this is excellent advice which I wish I had know when I started my blogs. I've referred my blog clients to your previous post on categories so they get started correctly.
I'd like to see a tutorial on the mechanics of Technorati and putting tags in your posts. If you've already done one, I guess I missed it and hope you can point me to the right place. Your style is so clear, I always learn a lot from you.
By: Denise Wakeman
on
Blog Post Categories, Don't Make My Mistake
I'd like to see a tutorial on the mechanics of Technorati and putting tags in your posts. If you've already done one, I guess I missed it and hope you can point me to the right place. Your style is so clear, I always learn a lot from you.
Hi Paul. I agree with Denise. Very good advice. In an effort to be creative and unique, we often create titles and categories for our writings that are unclear. They may sound fun but they're not alway practical. I know I'm guilty of this. Good thing we write in a keyword-focused world so we keep things simple and clear and easier for our readers to navigate!
By: Kevin Stirtz
on
Blog Post Categories, Don't Make My Mistake
I agree with Kevin. You will see more blog teams like Allbusiness.com has set up, where the best bloggers contribute to the traffic and relevance of established, well recognized players in the market. This is how business blogs will drive 'business value' and become more valuable in their own right.
By: Doug
on
Business Blog Adoption Process; Blog Bashing Continues
i hate comment spam
my own blog is dead =( ...
By: mp3free
on
Blog Post Footer
my own blog is dead =( ...
Hi Paul. Nice post about our current state of affairs for business blogs. One thing I see happening is that more tools and or websites will appear that will help filter in the quality blogs. Call them reblogs or aggregators or curators but their function will be the same: to select the best and ignore the