Search Engine Smarts

Diversify SEO with Digital Asset Optimization
June 25, 2008, 12:15 PM
We've all heard the expression, "Don't keep all your eggs in one basket" which in most cases is sage advice. It's no different with search engine optimization. There are many ways to solve the kinds of web site problems that result in better search engine rankings. However, many small businesses are stretched thin and resort to simplifying their SEO efforts by "sticking to what works" and not staying up to date.

How to Ruin Your Search Engine Optimization
June 20, 2008, 2:05 PM
While there are abundant “how to” resources on SEO online, at conferences in books, newsletters and blogs, knowing what not to do is equally important. Here are four tips on what to avoid in a SEO campaign: ...

Winning the Paid Search Game
April 17, 2008, 5:35 PM
As the paid search game gets trickier, it’s important to keep up-to-date with the ins and outs of paid search marketing. With this in mind, Mona Elesseily and Andrew Goodman of Page Zero Media delivering the first ever Page Zero Media Marketing Seminar called “Winning the Paid Search Game” at the Westin Harbour Castle in Toronto on Thursday May 15 2008.

30+ Online Marketing Tactics for Small Business in 2008
February 05, 2008, 11:00 AM
What are some of the successful online marketing tactics being implemented now and into 2008? Below is a list of 35 such tactics that may be meaningful for both BtoB or BtoC marketers.

Optimize Your Online Reputation
January 25, 2008, 9:45 AM
What is a small business owner or marketer to do when blogs or other publishing platforms start to post negative comments or information that affects your brand reputation in a negative light?

Best Search Marketing Blogs of 2007
January 07, 2008, 12:00 PM
Which blogs were the best in 2007? Search Engine Journal has run a survey to find out and the votes are in. Find out which blogs were the best at covering every SEM angel possible, from local SEO to Social Media.

Improving Conversion Rates with Landing Pages
November 05, 2007, 11:15 AM
One of the most common mistakes small business marketers make with online marketing efforts is not directing traffic to landing pages. Whether you're driving traffic through email, paid search, press releases, advertising, sponsorships, blogs or social media promotions, conversion rates can dramatically improve if those visitors are engaged with content designed to convert. Recently, Jon Miller of Modern B2B Marketing wrote a nice piece offering ten tips for creating landing pages which are summarized here: ...

Small Business SEO Checklist
October 31, 2007, 7:30 AM
Most small businesses have some idea of the potential for new business from the internet and in particular, from search engines. There's abundant advice on the web covering topics ranging from "meta tags" to getting other sites to link to yours. However, people get busy and don't always have time to implement all the site optimization tactics they should or could. Sure enough, while the task of "optimizing the web site" sits on a checklist somewhere, changes happen with the way search engines work. A lack of improvement often motivates the hiring of an outside SEO company or a renewed ...

Link Building Is Not Enough
September 12, 2007, 5:20 PM
At the core of search engine optimization (SEO) are the fundamentals of keyword-rich content and link building. However, in today's online marketing landscape, link building by itself is simply not enough to remain competitive.

Can Direct Marketers Learn Search Marketing?
June 27, 2007, 7:05 PM
The changing nature of the search marketing industry makes expertise a moving target. The direct marketing industry has traditionally been slow to embrace search (SEO or SEM) as a viable channel because the DM industry is about pushing content out and search is about customers pulling themselves to content. It's a new way of thinking.