Michael has more than twenty-three years' experience in P&L management, marketing, sales, business development, product management, and operations. Mr. Romanies has been an officer of two public companies and a divisional manager of two multinational billion-dollar companies, and has served as an executive or leader of multiple start-ups of which two went public on NASDAQ. Michael has served on multiple boards, and as a member of executive staff and corporate officer, he has been involved with angel, venture capital, private equity, and IPO fundraising efforts yielding more than $75 million in equity and debit funding.
Michael has held executive positions in technology and publishing companies and has extensive experience in business-to-business (B to B), business-to-consumer (B to C), and business-to-government (B to G) product development, marketing, and sales. Michael has developed and set up multi-tiered distribution models with distributors, resellers, sales agents, manufacturer’s representatives, OEM licensees, and business partners domestically and internationally.
Michael has led teams in turn-around and start-up environments, rapidly increasing revenue while decreasing operational and variable costs through the implementation of internal systems and the outsourcing of non-strategic functions. To assist in the management of operations, Mr. Romanies has implemented and refined numerous off-the-shelf and semi-custom business applications including accounting, MRP-II, and CRM systems.
Michael has run internal and external (on-shore and offshore) call center programs generating hundreds of thousands of calls per month; devised and implemented integrated marketing programs including outbound calling, direct mail, advertisement, internet lead generation (organic and paid); managed trade show efforts; and implemented successful branding and public relations campaigns to drive rapid sales growth and brand recognition.