Mark Stiving

Mark Stiving, PhD MBA (San Jose, Calif.), a respected pricing expert with more than 15 years of measurable success, helps companies capture their true value by devising innovative pricing strategies to increase profits. Combined with his experience as a successful entrepreneur, Mark's extensive experience in econometrics, business development, contract negotiations, product management, and marketing analysis directly impacts progress at each crucial stage of growth.

Top companies -- including Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, and National Semiconductor -- as well as many smaller businesses also seek Mark's direction on optimal pricing techniques, segmentation, and visionary pricing.

Mark's ability to translate the elusive concepts of value-based pricing can surprise then empower seasoned and senior executives with a creative but pragmatic approach that steers a company straight toward increased effectiveness -- and an enhanced bottom line!

An award-winning speaker, coach, and consultant, Mark has addressed pricing professionals and executives at major conferences. He shares his expertise in his well-received -- and highly readable -- book, Impact Pricing: Your Blueprint to Driving Profits (Entrepreneur Press, August 2011) as well as his always popular blog, PragmaticPricing.com.

Mark hits the mark with his pithy insights on Twitter @MarkStiving.