From the close-up perspective of mortgage banking, Lynette DeNike was immersed in the lending policies and practices of our nation's leading financial institutions while interest rates dropped to record lows and then spiked up. Her front row seat during events that caused today's evolving financial crisis, combined with a passion for helping consumers and small businesses understand credit, uniquely position her as a guide through the constantly changing credit maze.

Lynette's twenty years of experience as a senior corporate executive and marketing consultant for first-to-market technology companies, where she managed transformations of products and businesses from unknown to world market leader, provide her with hands-on insights into myriad issues faced by small and growth-focused companies. Before technology and mortgage banking, Lynette began her career as a Capitol Hill political staffer, wrote for public television, held several consumer marketing positions, and founded a cheesecake company in San Francisco, which dominated the Bay Area white tablecloth restaurant dessert market within three months.

As an advocate for consumers and small business owners, she is committed to helping others live better lives.