Welcome to "Customer Service Experience," a blog you'll want to read if you are interested in creating a more effective experience for your customers.

I'm Glenn Ross, and back in April 2005 after being the victim of poor customer service at a major department store, I decided then and there to write a blog devoted to the total customer service experience.

My entire professional career has been spent in positions where it was important that I build effective relationships with my customers, constituents, and co-workers. Currently the American Cancer Society's Vice-President for Constituent Relationship Management (CRM), I've also worked in business-to-business and business-to-consumer positions.

Customer Service Experience is based on the belief that legendary customer service can make organizations more profitable. It not only increases revenue but also improves employee retention resulting in a more experienced pool of employees. The more experience they have, the higher their productivity. (You know the rest.)

We'll also discuss other factors that contribute to the total customer service experience such as marketing, advertising, human resources, and more.

Feel fee to subscribe to my blog through Allbusiness.com's e-mail notification program or use your own aggregator. You'll receive tips, best practices, worst practices (try to avoid adopting those) suggestions, and links to others also interested in enhanced customer service.

Follow me on Twitter: @txglennross

I also welcome your comments. Let's get a dialogue going.

Regards,

Glenn

P.S. The views expressed here are entirely my own and are not necessarily shared by anyone I'm affiliated with or married to.