Beverage Industry

Latest Issue: 06/01/2007

In This Issue

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1. Sportier image.(NEW PRODUCTS) Smucker Quality Beverages revamped its R.W. Knudsen Recharge family. To reflect the beverage's sporty nature, Recharge's packaging has been updated to recyclable 16-ounce and 32-ounce ... (PREMIUM PERIODICAL ARTICLE) 2. Art bottle.(NEW PRODUCTS) Diageo made a minority investment in Nuvo, a new ultra-premium effervescent blend of French vodka, French sparkling wine and exotic fruit nectar created by Raphael ... (PREMIUM PERIODICAL ARTICLE) 3. Mission nutrition: Nestle USA's Nesquik and Juicy Juice innovate and... With a trusted name and diversed portfolio, Nestle USA's brands captivate Americans. Nesquik and Juicy Juice are just two of Nestle's No. 1 positioned brands. (PREMIUM PERIODICAL ARTICLE) 4. On-demand bottled water: production technology keeps Safeway's bottled... Despite the tranquility of the mountain valley surroundings, exciting things are happening indoors at Safeway's grocery and bottled water plant in Merced, Calif. The plant's ... (PREMIUM PERIODICAL ARTICLE) 5. Ito En: natural green tea.(UP CLOSE WITH ...) Ito En's Teas' Tea contains simple ingredients. The tea consists of just purified water, green tea and vitamin C. "It's really simple, but to keep ... (PREMIUM PERIODICAL ARTICLE) 6. Vitamin goodness.(MARKETING)(Jones Soda Co.)(Brief article) Jones Soda Co. is providing more vitamins than those included in its new 24C vitamin-enhanced water--the company is supporting the Vitamin Angels charity. Throughout the ... (PREMIUM PERIODICAL ARTICLE) 7. Futbol games.(MARKETING)(Miller Lite's sponsorship for 2007 CONCACAF... Miller Lite launched its first Hispanic Web site as part of its overall sponsorship of the 2007 CONCACAF Gold Cup tournament. Millerlitelatino.com will be the ... (PREMIUM PERIODICAL ARTICLE) 8. Sharper vocabulary.(MARKETING)(Pernod Ricard USA launches new campaign for... Pernod Ricard USA, Purchase, N.Y., hopes to introduce a long-standing British tradition--the "sharp'ner," which is London slang for a quick and social drink at the ... (PREMIUM PERIODICAL ARTICLE) 9. Beer Brats.(MARKETING)(The Jacob Leinenkugel Brewing Co. partners with... The Jacob Leinenkugel Brewing Co., Chippewa Fall, Wis., teamed with Jennie-O Turkey Store, to serve up a fully cooked, heat-and-serve turkey bratwurst seasoned with Leinenkugel's ... (PREMIUM PERIODICAL ARTICLE) 10. Ready, willing and able: secondary packaging trends demand durable,... Two-packs, four-packs, six-packs, Fridge-packs, club-packs--none would be possible without secondary packaging. From carrying aids to containers with added function, manufacturers are expanding options with consumers ... (PREMIUM PERIODICAL ARTICLE)
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