geographic segmentation

Dictionary of Business Terms for: geographic segmentation
geographic segmentation

customer market classification based on geographic location.

Dictionary of Marketing Terms for: geographic segmentation
geographic segmentation

market segmentation strategy whereby the intended audience for a given product is divided according to geographic units, such as nations, states, regions, counties, cities, or neighborhoods. Marketers will tailor marketing programs to fit the needs of individual geographic areas, localizing the products, advertising, and sales effort to geographic differences in needs and wants. Marketers will also study the population density or regional climate as factors of geographic segmentation.

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