DMA mail preference service delete file

Dictionary of Marketing Terms for: DMA mail preference service delete file
DMA mail preference service delete file

file maintained by the Direct Marketing Association of people who have contacted the DMA to request that their names be deleted from promotional mailing lists. This file is available to all mailers on a subscription basis, as a purge file. Maintenance of this file is an important function of the DMA because it prevents consumer complaints about excessive ” junk mail” volumes. Unfortunately, what many consumers fail to realize is that being on the MPS list will block both wanted and unwanted mail. Consequently, the DMA maintains an additional list of consumers who want to be taken off the MPS list. The cost of a subscription varies by frequency (4 times/year, 2 times/year, 1/year) of use and by whether the user is a member of the DMA. Regardless, the price is a small fee that only covers the DMA’s costs. The file can be ordered from the DMA’s Washington, D.C., office.

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