business-to-business advertising

Dictionary of Business Terms for: business-to-business advertising
business-to-business advertising

advertising intended to communicate among businesses, as opposed to consumer advertising. Business-to-business advertising is directed at business people or companies who buy (or specify-such as architects, engineers, or contractors) products for business use. Businesses advertise in their own trade publications (a practice called business paper advertising), of which there are three times as many as consumer magazines.

Dictionary of Marketing Terms for: business-to-business advertising
business-to-business advertising

advertising intended to communicate among businesses, as opposed to consumer advertising. Business-tobusiness advertising is directed at business people or companies who buy (or specify-such as architects, engineers, or contractors) products for business use. Businesses advertise in their own trade publications (a practice called business paper advertising), of which there are three times as many as consumer magazines. Business-tobusiness advertising accounts for approximately $3 billion annually in advertising revenue.

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