Welsh rare bit: Bilingual pension push.(Brief Article)

Adviser banking on national identity to sell individual plans

"Tawelwch meddwl ynglyn a'ch pensiwn" might look like a tongue twister or perhaps even an insult, but to Welsh speakers it means "feel good about your pension."

Martin Briggs, an independent financial adviser based in Wales, has launched a bilingual marketing campaign to attract Welsh corporate clients. Because while the Welsh might not yet feel good about their pensions, they certainly feel good about being Welsh.

Although only about 12% of the country's 2 million people speaks Welsh,