The Meaning Of Big.

In this issue that is all about bigness, it is worth some time to wonder what "big" among home builders really means. In days gone by, though near enough that the memory still hurts, big impressed. Historically, those that controlled the money rewarded big with dollars. Manufacturers saved the best pricing for big. Employees--managers and trades alike--wanted to work for big. And even among new home buyers, big impressed.

But where is the value of big today? Certainly not with those who control the dollars on Wall Street. In 1999 the Giants of the GIANTS--those publicl