American Skandia Wins Top Ranking in DALBAR Survey.
Business Editors
STOCKHOLM, Sweden--(BUSINESS WIRE)--Nov. 20, 2001
Skandia's US subsidiary American Skandia has received the No. 1 ranking for Overall Marketing Support, according to the 15th annual Financial Professional 2001 Survey by DALBAR, the Boston-based industry rating
This achievement stems from a survey conducted last summer, in which DALBAR queried top-producing Investment Professionals, Broker/Dealer Marketing and Operations Managers.
American Skandia shared first place with another company in a ranking given by Broker/Dealer Marketing Managers.
"In difficult times for the financial markets, it is crucial to ensure that we are delivering the utmost support to the Key Account firms that drive our business," comments Bayard Tracy, Director of Sales for American Skandia. "These annual surveys are a way to measure our efforts. This year's ranking is a wonderful reflection of the core values we strive for every day: to be passionate, creative, tenacious and caring."
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