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401(K) all the way! got the time and energy? Corporate retirement plans provide a steady,...

By McReynolds, Rebecca
Publication: On Wall Street
Date: Thursday, August 1 2002

A mid the equities doldrums and investor gloom, one niche stands out for its growth and its need for advisor assistance--the booming 401(k) market.

While marketing and administering 401(k) plans require more follow-up, more specialized knowledge and more patience than many transactional brokers may be accustomed to, there has never been a better time to go after this fee-based business, says Christopher Barlow, managing director of KnowHow40l(k).com and co-author of "401(k) Sales Champion."

About one-third of all mutual fund assets are now in 401(k) account

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