HARTFORD, CT--(BUSINESS WIRE)--June 9, 1999--
Web Enhancements Address Customer Needs
Aetna Retirement Services today announced the launch of its enhanced Web site, www.aetnafinancial.com. Aetna customers and business partners can now access a host of financial services resources and information through customized sub-sites.
Plan participants enrolled in retirement plans administered by Aetna can continue to access account information on-line. The new site will eventually provide them with access to internet-based, plan-specific investment advice via an alliance with 401k Forum. Aetna's corporate plan sponsors will begin receiving this service over the next few months, with implementation scheduled to begin during the fourth quarter of 1999.
Aetna's user-friendly site also boasts an array of features that allow individual investors to learn more about planning for their life goals - family, home, managing for today, retirement, education, and career. Each life goal section provides additional hyperlinks to useful resources making site visits efficient and informative.
"Our enhanced site reflects a strong commitment to helping our customers plan for their financial goals--at all stages of life--by offering the resources necessary to assist them in making informed investment decisions," said Allan Baker, Head of Marketing, Aetna Retirement Services.
Throughout the site, useful tools including personalized account information, calculators, interactive worksheets, answers to frequently asked questions and a glossary of terms engage customers. Hyperlinks and menu bars facilitate movement within the site offering easy access to related Web sites.
Employers who offer their employees retirement plans administered by Aetna can use the "Sponsor Site" to review account information, updates on overall plan performance, performance by fund, details on sponsor and participant events, as well as educational information.
Aetna's producers can log onto the "Producer Site" where they'll find the latest news, product summaries and service guides, daily fund performance and interest rates, plus helpful marketing tools and a reference library.
Aetna's intermediaries can log onto the "Third Party Administrator Site" where they'll find news, information about products, a reference library, a directory of services, and functional areas to make inquiries and update their systems with downloads from Aetna's site.
