Leave a Good Impression With Electronic Payment: Consumers are continuing to pay more bills...

With consumers now paying more premiums online than by paper check, insurance carriers need to present electronic bills effectively enough to leave a lasting good impression.

Take a look at the numbers. Online bill payments accounted for 39% of bill payments among online households last year, an increase of 4% over the previous year, according to The 2007 Consumer Bill Payment Survey, a study by Rochester, N.Y.-based Harris Interactive Inc. and The Marketing Workshop Inc. Norcross, Ga. In contrast, the volume of checks sent by mail fell 4%, accounting for 34% of the vol