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Citibank Changes Directions In Israel.(Citibank N.A. to offer retail services in Israel)(Brief...

Citibank that began operations in Israel about a year ago with the announcement that it would concentrate on corporate clients only, has now decided to change directions. According to business plan for the Israeli market, Citibank has decided that the retail banking market in Israel with its relatively high profit margin is too tempting to pass up. The American bank now intends to start opening retail banking branches in Israel, and within the next five years has set itself the goal of winning a 15-20 percent market share of the retail banking business in Israel. To achieve this,

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