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Winning Through Competitive Differentiation.

By Meleis, Sherief; Spitler, Rick
Publication: US Banker
Date: Wednesday, November 1 2006

The look-alike branch-banking industry largely avoided the tough issue of competitive distinctiveness while it basked in the roaring market of retail banking of a few years ago. But the issue has returned with a vengeance now that the party is over.

This year, savings and money-market-deposit balances are growing at less than half the rate seen during the abundant era between 2000 and 2004. The same fate has befallen checking accounts and home-equity lending. Worse, bankers' budget and performance goals for these pillars of retail banking are set quite high, based on be

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