Profiting from Debit Cards - The Key to Maximizing Account Revenue.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c24265) has announced the addition of Profiting from Debit Cards - the key to maximizing account revenue to their offering.

This report explores developments in the global market for debit card schemes

Debit cards have been developed to bridge the payments gap between cash and credit cards and to provide a physical tool for accessing current/checking account facilities. In many European countries it is an established tool and the most common method of plastic payments. In other countries it is still a developing market with further room for growth. However, it is the role of debit cards the hub of the bank-customer relationship that is potentially its most important function. It provides direct access to the bank in the high street, and could act as the 'key to the bank' through other channels as security solutions based on card technology develop to meet new and growing online security challenges.

The structure of the schemes has to be one that offers value to the customer as well as to the industry; and the customer is rapidly changing.

Research covers:

Current debit card schemes - structures and models

Interaction and competition between different payments vehicles

The role of the debit card as the access device to banking services

The debit card and customer relationship management

The debit card's role in e-commerce

Customer use of payment services

Changing customer demand for payment services

Alternative debit card models

PLUS Global statistics on the use of all retail payment options

For more information visit http://www.researchandmarkets.com/reports/c24265